Stay on message. OR I’LL BEAT YOU GOOD.

by | Oct 27, 2009 | PR, PR Pro Tips

Ah, what a great vacation that was. So relaxing. I can still hear the sounds of the waves crashing on the white, sandy beach, tropical birds singing their alluring songs in the lush forest behind me. I really meant to update the blog from my cabana, but the resort was...

PR Shorts: The pitch

by | Oct 7, 2009 | PR, PR Pro Tips

It’s time for another entertaining installment of PR Shorts, our highly informative — if somewhat basic and embarrassingly infrequent — look at a particular aspect of this job we do. Today I’ll discuss the daunting task of pitching a...