It’s not uncommon for people to have absolutely no clue what PR reps do. I thought that it might be informative and mildly entertaining to talk about what happens behind the scenes by looking at industry news from a PR perspective. Today’s Inside PR takes a look at the uproar over Mass Effect 3′s ending. [...]
Archive for the ‘PR’ Category
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Help us kick the crap out of crappy PR.
Posted by Tom Ohle on March 28th, 2012
This morning I shot out a questionnaire to everyone registered on our media list (not on there? Have you completely ignored my repeated pleas?!), as we continue our efforts to improve PR in an industry that has gone a bit stagnant (on the PR/marketing front… the games just keep getting better). In case you aren’t [...]
For Your Consideration – End-of-Year Awards
Posted by Tom Ohle on November 29th, 2011
Aight people. It’s that time of year when “wtf?!?” and “what were they smoking?” become standard questions among fanboy gamers around the world. It’s awards season! In hopes of avoiding situations where deserving games are entirely overlooked in end-of-year-awards nominations – *cough* Witcher 2 no-showing in the VGA Best RPG category *cough* – we put [...]
Monkey Tales Games Are Now Available
Posted by Shannon Drake on November 7th, 2011
If you’ve got kids, check it: Monkey Tales Games Blur the Line Between Education and Entertainment MEDEA-Nominated Educational Series Now Available on PC Internationally Ghent-Bruges-Los Angeles, November 7th 2011. Monkey Tales Games, the companion game series for the official school program, is now available internationally. Die Keure, Belgium’s leading educational publisher, and Larian Studios, one of Europe’s [...]
Announcing Hard Reset, a Case Study in Shortened PR Campaigns
Posted by Tom Ohle on July 14th, 2011
We teased it two weeks ago, and now it’s finally a real thing: Flying Wild Hog‘s debut title, Hard Reset, has been announced via an exclusive with PCGamer.com, and there’s a nice interviewy-type thing over at Beefjack.com for those interested in a bit more info. Hit those links to find out more about what sort [...]
We’re hiring. You’re excited.
Posted by Tom Ohle on June 28th, 2011
We need help! Not mental, emotional or financial help… no, we need more people to do PR! If you want to help promote some awesome games with fantastic clients, hit our Jobs page and take a look at two positions we want to fill!
The True Cost of Selling Your Soul
Posted by Troy Goodfellow on June 28th, 2011
I applied for this job, but I can honestly say that it is not a position that I actively sought. Like many of my former colleagues in games journalism who’ve moved on, personal and financial pressures pushed me out and I applied to Evolve almost on a whim. I was genuinely surprised to be hired [...]
AdWeek Features Empire Avenue’s Money
Posted by Tom Ohle on May 31st, 2011
Seeing a great media hit is always a nice way to start the day. This morning we woke up to an AdWeek feature about virtual currency, and Evolve client Empire Avenue leads the piece. Check it out. Empire Avenue has been a particularly interesting project, because we’ve really been experimenting with different key messages to [...]
How to Get Media Coverage For Your Game
Posted by Tom Ohle on May 16th, 2011
We get a lot of emails from people who want some advice about video game PR. Here’s a tip: hire us, you cheap jerk! Sorry, sorry… it’s Monday, and I may be a bit cranky. Admittedly, we do like getting paid to dispense advice, but I guess there’s some value in sharing years and years [...]
The Case of the Great Game Nobody Saw
Posted by Tom Ohle on April 19th, 2011
The games industry is a massive beast that churns out billions of dollars in revenue each year, much of which is generated by big-budget titles that become torchbearers for the medium itself: Call of Duty, World of Warcraft, Mass Effect and so on. These games exude quality, with top-notch production values and extensive marketing budgets [...]
