Was just reminiscing about the good ol’ days, when social media didn’t really exist and I was really just getting started in the freelance PR biz. Went ahead and tracked down some videos we put together to promote Dungeon Siege: Throne of Agony for PSP. Yes, this was a time when people also actually cared [...]
Archive for the ‘PR’ Category
11 bit studios landing Anomaly: Warzone Earth previews
Posted by Tom Ohle on November 25th, 2010
We took the 11 bit studios team out to meet with press and show off their ridiculously addictive and gorgeous reverse tower defense-style game, Anomaly: Warzone Earth. The game’s coming out in early 2011 on PC, iPhone, iPad and… who knows, maybe something else. Previews are starting to hit, and people are really digging it! [...]
We’re hiring a video game PR rep! Again! (Updated)
Posted by Tom Ohle on November 25th, 2010
So that last guy I hired went off and started working at Gearbox Software. I seem to be training some new breed of super-PR/community-management types. While I guess I could have a future in creating these superpublicists, I should probably just stick to hiring awesome people to work at Evolve PR! The job is pretty [...]
Evolve is hiring an intern.
Posted by Tom Ohle on April 14th, 2010
It’s been over a month since my last update, and this one’s not exactly going to be filled with insight, commentary or anything resembling something that is not a job posting. (If you write like I just wrote, you’re officially out of the running). I’m overworked — I’m not getting nearly enough time to play games, [...]
The Good Publicist
Posted by Tom Ohle on March 11th, 2010
You’ll have to pardon me if I go off on a few tangents here. This whole thing was sparked by some lovely chats I had with some other PR folk last night. Here I sit, perched high above the streets of San Francisco in a swank Japanese theme hotel that I couldn’t possibly afford were [...]
Stay on message. OR I’LL BEAT YOU GOOD.
Posted by Tom Ohle on October 27th, 2009
Ah, what a great vacation that was. So relaxing. I can still hear the sounds of the waves crashing on the white, sandy beach, tropical birds singing their alluring songs in the lush forest behind me. I really meant to update the blog from my cabana, but the resort was having problems with their wireless [...]
PR Shorts: The pitch
Posted by Tom Ohle on October 7th, 2009
It’s time for another entertaining installment of PR Shorts, our highly informative — if somewhat basic and embarrassingly infrequent — look at a particular aspect of this job we do. Today I’ll discuss the daunting task of pitching a journalist. The last PR Short touched on the press release, a vital weapon in the PR [...]
The changing face of PR
Posted by Tom Ohle on September 25th, 2009
“Public relations” isn’t “media relations,” folks. The definition of PR seems to have moved away from its literal meaning — relating to and interacting with the public. If I focus my attention on individuals — or any number of “second-tier” websites and blogs (or third-tier or fourth-tier or even the guy who only gets 3 hits a year) — I can reach a massive audience. Those individuals appreciate even a moment of your time — particularly if you’re working for a company they adore — and will become extensions of your PR efforts (not necessarily your media efforts, of course), telling their friends, Twitter followers, and everyone else about your company and its products. They want to help you succeed. Let them do that. It just takes a bit of your time.
Posted in Marketing, PR, Social media 
Tags: facebook, gog.com, PR, Social media, twitter 
1 Comment »PR Shorts: The press release
Posted by Tom Ohle on September 9th, 2009
I’m going to try to put together a series of brief posts about PR practices, and thanks to my current diet of cold medication and coffee the best name I could come up with is PR Shorts. I know that sounds like a pair of cut-off jeans that will never give you a straight answer, [...]
Engadget drops the hammer on superidiots
Okay, so yesterday a pillar of the tech blogosphere/websiteosphere (I don’t even know what to call websites these days anymore, since most of them are blog-like), Engadget, shut down comments on its stories. As explained to VentureBeat by Editor-in-Chief, Joshua Topolsky, the decision was made because of a recent shift in the tone of comments, spurred largely by an influx of new visitors who found their way to the site because of the iPad unveiling. Now, apart from concluding that the iPad is an inherently evil device created to brainwash hipsters the world over, I’m forced to think about whether shutting these abusive commenters out entirely is really the right decision for Engadget.