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	<title>Evolve PR - Video Game PR and Marketing</title>
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	<link>http://evolve-pr.com</link>
	<description>We write about making PR and stuff not suck.</description>
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		<title>Gas Guzzlers Ready to Catch Fire!</title>
		<link>http://evolve-pr.com/2012/05/18/gas-guzzlers-ready-to-catch-fire/</link>
		<comments>http://evolve-pr.com/2012/05/18/gas-guzzlers-ready-to-catch-fire/#comments</comments>
		<pubDate>Fri, 18 May 2012 13:47:14 +0000</pubDate>
		<dc:creator>Troy Goodfellow</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Gamepires]]></category>
		<category><![CDATA[Gas Guzzlers]]></category>
		<category><![CDATA[pc games]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=794</guid>
		<description><![CDATA[First, take a look at this trailer for &#8220;Gas Guzzlers: Combat Carnage&#8221; and tell me this isn&#8217;t a game that calls out to the teenager in you. Fast cars you can paint any color you like, upgrades to make them go even faster and lots and lots of guns. And you will be able to [...]]]></description>
			<content:encoded><![CDATA[<p>First, take a look at this trailer for &#8220;Gas Guzzlers: Combat Carnage&#8221; and tell me this isn&#8217;t a game that calls out to the teenager in you.</p>
<p><iframe width="480" height="274" src="http://www.youtube.com/embed/wEH0GEWIiF8" frameborder="0" allowfullscreen></iframe></p>
<p>Fast cars you can paint any color you like, upgrades to make them go even faster and lots and lots of guns. And you will be able to play it TODAY. </p>
<p>Gamepires is a small studio in Zagreb, Croatia and this is their first game as a studio, but they are not a rookie crew by any means. Team members have worked on a lots of great titles like &#8220;Serious Sam&#8221; and &#8220;Space Rogue&#8221;. They even got one of the sound guys from &#8220;Need for Speed&#8221; to help here.</p>
<p>And they built their own engine. You don&#8217;t see that every day in independent development, not with so many licensing options available. Gamepires is a team of tech-heads that want to make their own toys from the ground up.</p>
<p>And just how cool does &#8220;Gas Guzzlers&#8221; look? Full press release and price points after the jump.<span id="more-794"></span></p>
<p><center>“Gas Guzzlers: Combat Carnage” Roars to Starting Gate</center><br />
<center>Gamepires’ Debut Title Explodes onto PCs Today</center></p>
<p><strong>Zagreb, Croatia (May 18)</strong>: You think LeMans is tough? Try racing with some maniac drilling you with a gatling gun. You think Monaco has a tight course? Try squeezing through traffic where everyone around you can explode at any minute. Other racing games might test how much you can nerd out over a turning radius. Now play one that tests how much you know about staying alive.</p>
<p>Strap on your safety belt and charge your turbodrive, because the other guys on this track have murder on their minds. But that&#8217;s the name of the game in “Gas Guzzlers: Combat Carnage”.</p>
<p>“Gas Guzzlers: Combat Carnage” is a new PC game from Gamepires, available today from EA Origin, Gamefly, Impulse and Cenega for 31.99 $/ 23.99 €/ 19.99 £. It is a game that hearkens back to classic combat racing gameplay, built with an entirely original engine. Race along over 150 miles of scenic roadway as you compete for honor, prizes and survival.</p>
<p>With dozens of vehicles, weapons and powerups, you&#8217;ll have a thrilling time racing against the world&#8217;s deadliest drivers. Start with cheapest car/weapon car combo you can afford and spend your winnings wisely as you upgrade your ride into the king of the speedway, outfitting it with deadly rockets or cannons.</p>
<p>Plus things to that make it go fast, of course. This is a race, after all.</p>
<p>“Gas Guzzlers” is the first game to come out of the independent team at Gamepires, and is representative of their commitment to strong engineering, robust software development and solid game design. The guys have assembled all the experience and knowledge learned through developing games like “Serious Sam” or “Space Force: Rogue Universe” with Greg Hill from “Need for Speed” working on sound.</p>
<p>And if you have any questions about the game, or would like to speak the developers at any point, please drop me a line. “Gas Guzzlers” is the type of game we see too little of the PC these days, and is a shining example of what a determined independent developer can do.</p>
<p>Follow Gamepires on Facebook at <a href="https://www.facebook.com/Gamepires">https://www.facebook.com/Gamepires</a> or on Twitter at @Gamepires. And don&#8217;t forget to see the game in action at the official Youtube channel:  http://www.youtube.com/user/TheGamepires.</p>
<p><em>Gamepires™ has expertise in highly rendered and superior graphics gaming environments that combine expert knowledge of physics and game development along with top class graphic layouts. The team consists of creative groups of developers and designers who  constantly emphasize innovation and perfection in performing their daily passion – game production. The Gamepires™ team uses its own internally developed engine. Over the last 15 years, all the members of Gamepires™ team have been engaged in some of the bestselling and top technology gaming products and their experience and knowledge guarantees the highest performance and usage standards possible.</p>
<p>www.gamepires.com</em></p>
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		<title>Larian Studios Teasing Something Via Video&#8230; Soon</title>
		<link>http://evolve-pr.com/2012/05/17/larian-studios-teasing-something-via-video-soon/</link>
		<comments>http://evolve-pr.com/2012/05/17/larian-studios-teasing-something-via-video-soon/#comments</comments>
		<pubDate>Thu, 17 May 2012 16:06:49 +0000</pubDate>
		<dc:creator>Tom Ohle</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Larian Studios]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=789</guid>
		<description><![CDATA[As E3 approaches, we&#8217;re bound to see more and more teasing and revealing and whatnot. The folks at Larian are getting into the spirit of the season, as they release a brief video that shows people mulling about their offices, talking, intently focusing on things. It may have something to do with the image on [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://evolve-pr.com/wp-content/uploads/2012/05/OS_TeaserB_thumb.png"><img class="alignleft size-medium wp-image-790" style="margin: 10px;" title="OS_TeaserB_thumb" src="http://evolve-pr.com/wp-content/uploads/2012/05/OS_TeaserB_thumb-300x196.png" alt="" width="300" height="196" /></a>As E3 approaches, we&#8217;re bound to see more and more teasing and revealing and whatnot. The folks at Larian are getting into the spirit of the season, as they release a brief video that shows people mulling about their offices, talking, intently focusing on things. It may have something to do with the image on the left, which we released to media earlier this week. Or not. I don&#8217;t know. I&#8217;m just the PR guy. <a href="http://www.youtube.com/embed/RFykiymYBSI" target="_blank">Check out the video below</a>, and stay tuned!</p>
<p><iframe src="http://www.youtube.com/embed/RFykiymYBSI" frameborder="0" width="480" height="274"></iframe></p>
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		<title>Industrial Toys Licenses Unreal Engine, and UE4 Blowout in Wired</title>
		<link>http://evolve-pr.com/2012/05/17/industrial-toys-licenses-unreal-engine-and-ue4-blowout-in-wired/</link>
		<comments>http://evolve-pr.com/2012/05/17/industrial-toys-licenses-unreal-engine-and-ue4-blowout-in-wired/#comments</comments>
		<pubDate>Thu, 17 May 2012 15:20:16 +0000</pubDate>
		<dc:creator>Tom Ohle</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Epic Games]]></category>
		<category><![CDATA[industrial toys]]></category>
		<category><![CDATA[Unreal Engine 3]]></category>
		<category><![CDATA[unreal engine 4]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=786</guid>
		<description><![CDATA[It&#8217;s an unreal day for Unreal Engine news&#8230; see what I did there? Knocked that one out of the park. First up, Wired&#8217;s Stu Horvath visited Epic to check out Unreal Engine 4, the next version of the industry-leading game engine. If you weren&#8217;t lucky enough (like me neener neener neener) to see the demo at [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_787" class="wp-caption aligncenter" style="width: 490px"><a href="http://www.wired.com/gamelife/2012/05/ff_unreal4/"><img class="size-full wp-image-787" title="Wired_Unreal" src="http://evolve-pr.com/wp-content/uploads/2012/05/Wired_Unreal.jpg" alt="" width="480" height="267" /></a><p class="wp-caption-text">It looks good... almost TOO good. (clicking image takes you to Wired article)</p></div>
<p>It&#8217;s an <em>unreal</em> day for Unreal Engine news&#8230; see what I did there? Knocked that one out of the park. First up, Wired&#8217;s Stu Horvath visited Epic to <a href="http://www.wired.com/gamelife/2012/05/ff_unreal4/" target="_blank">check out Unreal Engine 4</a>, the next version of the industry-leading game engine. If you weren&#8217;t lucky enough (<em>like me</em> neener neener neener) to see the demo at GDC, <a href="http://www.wired.com/gamelife/2012/05/ff_unreal4/" target="_blank">this big story</a> is a good chance to get some info on the tech. We&#8217;ll have lots more UE4 stuff leading up to E3, too, so stay tuned.</p>
<p>And in other exciting Unreal Engine news, the ridiculously ambitious folks at <a href="http://industrialtoys.com" target="_blank">Industrial Toys</a> &#8212; a team that includes guys who ran and worked at some company called Bungie, whoever they are &#8212; have announced a licensing deal for Unreal Engine, and they&#8217;re poised to do some really cool stuff on mobile platforms, targeted at core gamers. Good times for everyone! Hit the jump for the full release.</p>
<p><span id="more-786"></span><strong>Industrial Toys Licenses the Unreal Engine for Multiple Titles</strong></p>
<p>PASADENA, CA and CARY, N.C. (May 17, 2012) – Industrial Toys has entered into a long-term, multi-title licensing deal with Epic Games to use the studio’s award-winning Unreal Engine technology to develop multiple games for mobile platforms. Under the agreement, Industrial Toys is developing its first game using the latest Unreal Engine 3 (UE3) tools and feature set.</p>
<p>“Industrial Toys is about designing deep, involved experiences for core gamers designed specifically for mobile devices,” said Alex Seropian, chief executive officer, Industrial Toys. “Unreal Engine technology will help us deliver on that promise, providing a world-class toolset to reach a high level of production value, an unmatched pipeline for content and all the features that let our designers unleash their imaginations.”</p>
<p>“We’re really excited to see what Industrial Toys will do with Unreal Engine technology, especially given their focus on triple-A mobile game development and fantastic pedigree as a studio,” said Joe Kreiner, head of North American licensing for Epic. “They’ve assembled a dream team of developers to push the boundaries of what core players expect from gaming experiences on mobile devices, and we fully support their vision.”</p>
<p>Industrial Toys’ chief technology officer, Brent Pease, added, “Our team members have worked with the Unreal Engine for a long time across many projects, so we’re pumped to focus that power in the mobile space. Given our quest to make the best-looking mobile games out there, the graphics prowess of the engine makes this partnership a no-brainer.”</p>
<p><strong>About the Unreal Engine </strong><br />
Developed by Epic Games, the award-winning Unreal Engine is known for its cutting-edge graphics, best-of-breed tools and scalability across multiple platforms. Unreal Engine 3’s highly mature toolset and content pipeline consistently evolve along with its advanced mobile features, multi-core processor support, optimizations for numerous platforms and massive world support. Unreal Engine 3 is designed to accelerate developers&#8217; productivity for computer and video games, mobile games and applications, training simulations, 3D visualizations, digital films and animated entertainment. Integrated with two dozen leading middleware technologies, Unreal Engine 3 holds more than 20 technology awards, including eight Game Developer Front Line Awards and four Develop Industry Excellence Awards. Additional information on the Unreal Engine can be obtained at <a href="http://www.unrealengine.com" target="_blank">www.unrealengine.com</a>.</p>
<p><strong>About Industrial Toys</strong><br />
Industrial Toys is a privately held developer and publisher of mobile games for core gamers. Headquartered in Pasadena, CA, the studio is mobile to the core, with games that let you have an intense session at home that blows your mind apart as well as a 30-second experience that still moves you forward while you&#8217;re waiting for the bus. Each game goes deep on story and community in addition to production value to create a new level of immersion on mobile devices. For more information on Industrial Toys, please visit <a href="http://www.industrialtoys.com" target="_blank">http://www.industrialtoys.com</a>.</p>
<p><strong>About Epic Games</strong><br />
Epic Games, Inc., based in Cary, NC and established in 1991, develops cutting-edge games and cross-platform game engine technology. The company has created multiple million-selling, award-winning titles in its “Unreal” series, including “Unreal Tournament 3” for PC, PlayStation®3 and Xbox 360®. The first two games in Epic’s &#8220;Gears of War&#8221; franchise have sold more than 13 million copies and won more than 50 game of the year awards. The third installment, “Gears of War 3,” sold more than 3 million copies within its first week of release, catapulting the franchise beyond $1 billion in lifetime sales. Epic&#8217;s Unreal Engine 3 holds more than 20 industry technology awards and powers many bestselling games. Additional information about Epic can be obtained at <a href="http://www.epicgames.com" target="_blank">www.epicgames.com</a>.</p>
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		<title>Naval War: Arctic Circle Released!</title>
		<link>http://evolve-pr.com/2012/04/10/naval-war-arctic-circle-released/</link>
		<comments>http://evolve-pr.com/2012/04/10/naval-war-arctic-circle-released/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 18:56:23 +0000</pubDate>
		<dc:creator>Troy Goodfellow</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Naval War]]></category>
		<category><![CDATA[Paradox]]></category>
		<category><![CDATA[Turbo Tape Games]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=776</guid>
		<description><![CDATA[Always cool to see a new wargame come out, and when it&#8217;s a high quality and low price piece of originality like Naval War: Arctic Circle, then there are lots of reasons for an old grognard like myself to dance a little. Picture it: By 2030, climate change has opened the Northwest Passage and other [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://www.paradoxplaza.com/sites/default/files/navalwararcticcircle_screen_29k_night_01.jpg" title="Planes!" class="aligncenter" width="480" height="274" /></p>
<p>Always cool to see a new wargame come out, and when it&#8217;s a high quality and low price piece of originality like <em>Naval War: Arctic Circle</em>, then there are lots of reasons for an old grognard like myself to dance a little.</p>
<p>Picture it: By 2030, climate change has opened the Northwest Passage and other naval routes at the top of the world. Demographics and resistance to changing energy policies means that there is both a great need to consume the now easily available oil and gas and a great desire to control it and sell it. </p>
<p>But that&#8217;s just the backdrop for a well researched, well plotted naval wargame that brings to mind classics like <em>Jane&#8217;s Fleet Command</em> and <em>Harpoon</em>. The big difference here is a modern UI, clearer feedback and probably more Swedes and Norwegians.</p>
<p>Full release announcement after the break.<span id="more-776"></span></p>
<p><strong>New York – April 10, 2012</strong> – After months of anxious waiting in the cold of the North Atlantic, two great fleets now sit ready to answer your every command. An energy-starved world takes advantage of the melting ice caps and races to claim the bounty of the sea. Paradox Interactive and Turbo Tape Games are proud to announce that <em>Naval War: Arctic Circle</em> has been released!</p>
<p>For all admirals eager to play with the great machines of war, here is the <em>Naval War: Arctic Circle</em> release trailer to prepare you for the challenges that await:</p>
<p><iframe width="480" height="274" src="http://www.youtube.com/embed/MElc-0XqoSw" frameborder="0" allowfullscreen></iframe></p>
<p>Paradox Interactive and Turbo Tape Games give you the opportunity to decide the fate of the world in two scenario-driven campaigns – play as either the NATO forces pulled together to combat a rising threat or as the Russian Navy, hungrily pushing out of her Northern bases to secure badly needed resources. Meticulously researched ships, planes and submarines are at your disposal, along with their powerful weapons systems. Realistically modeled weather and radar systems further enhance your experience.<br />
Naval War: Arctic Circle challenges veteran wargamers to a fatal game of hide-and-seek, where the first one to be spotted could be the first one to go down.</p>
<p><em>Naval War: Arctic Circle</em> comes to you today, April 10, via retail and all major digital distribution platforms for a recommended retail price of $19.99.<br />
Buy the game here: <a href="http://www.navalwargame.com/buy">http://www.navalwargame.com/buy</a></p>
<p><a href="http://www.paradoxplaza.com/sites/default/files/navalwararcticcircle_screen_map_01.jpg"><img alt="" src="http://www.paradoxplaza.com/sites/default/files/navalwararcticcircle_screen_map_01.jpg" title="Pretty map" class="aligncenter" width="480" height="274" /></a></p>
<p>Act now and make a name for yourself as one of the future&#8217;s great admirals! Do you think you have what it takes to seize control of the riches of the North Atlantic? Are you brave enough to risk everything to change the world&#8217;s balance of power in your favor?</p>
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		<title>Inside PR &#8211; The Mass Effect 3 Ending</title>
		<link>http://evolve-pr.com/2012/04/05/inside-pr-the-mass-effect-3-ending/</link>
		<comments>http://evolve-pr.com/2012/04/05/inside-pr-the-mass-effect-3-ending/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 15:43:09 +0000</pubDate>
		<dc:creator>Tom Ohle</dc:creator>
				<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[BioWare]]></category>
		<category><![CDATA[Mass Effect 3]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=766</guid>
		<description><![CDATA[It&#8217;s not uncommon for people to have absolutely no clue what PR reps do. I thought that it might be informative and mildly entertaining to talk about what happens behind the scenes by looking at industry news from a PR perspective. Today&#8217;s Inside PR takes a look at the uproar over Mass Effect 3&#8242;s ending. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://evolve-pr.com/wp-content/uploads/2012/04/masseffect.png"><img class="aligncenter size-full wp-image-767" title="masseffect" src="http://evolve-pr.com/wp-content/uploads/2012/04/masseffect.png" alt="" width="480" height="134" /></a></p>
<p>It&#8217;s not uncommon for people to have absolutely no clue what PR reps do. I thought that it might be informative and mildly entertaining to talk about what happens behind the scenes by looking at industry news from a PR perspective.</p>
<p>Today&#8217;s Inside PR takes a look at the uproar over Mass Effect 3&#8242;s ending. What was the thought process within the PR department when fans started going ape over the &#8220;bad&#8221; ending? Could they have undertaken alternate courses of action? Did they make the right decision? Are gamers taking this whole &#8220;sense of entitlement&#8221; thing too far?</p>
<p>Read on!</p>
<p><span id="more-766"></span></p>
<p><em>Disclaimer: I don&#8217;t know exactly &#8211; or even vaguely &#8211; what happened inside the PR department. This is all hypothetical, based on what we know about the situation and our experiences with similar scenarios. It&#8217;s meant to give you a peek into what we do in PR.</em></p>
<h3><span style="color: #3366ff;"><strong>Genesis of the Story</strong></span></h3>
<p>I&#8217;m not going to dive too deeply into the in-game events that kicked off the furor &#8211; I&#8217;ve neither played nor finished Mass Effect 3, and there are a lot of websites that have covered the whole thing extensively. Google it. Long story short: after three entries spanning several years of real-world time, the Mass Effect series (as it stands) came to a conclusion, and an army of vocal detractors went into a frothy rage &#8211; like a Starbucks soy-milk latte of anger &#8211; over what they considered an inadequate wrap-up of their beloved series. For a game that so heavily pushed character relationships and story, the sentiment was that there were simply too many loose ends, not enough closure.</p>
<blockquote><p><strong>Inside PR: </strong>At this point, the PR department is content to keep an eye on the situation. Media reviews have been exceptionally strong, and the game is selling like hotcakes, so there&#8217;s really not a lot that needs to be done just yet.</p></blockquote>
<h3><span style="color: #3366ff;"><strong>Escalation</strong></span></h3>
<p>It&#8217;s important to realize that people, by their nature, are much more likely to complain when something doesn&#8217;t float their proverbial boat. This phenomenon is just amplified in an online setting; anonymity (or relative anonymity) makes it even easier to complain. I&#8217;m pulling these numbers out of my ass, but I&#8217;d say that if 50% of people are complaining about your game online, only about 25% are actually not enjoying themselves; everyone else is having too much fun to bother with forums and such.</p>
<p>In this case, the detractors got really loud. They voiced their disapproval of the ending on forums and social networks, resulting in media coverage of their outrage. With a title as hot as ME3, media were happy to write up story after story about the matter &#8211; it&#8217;s a big-traffic game, and the people want to read about it. With increased media coverage, they drew out the less-vocal detractors &#8211; the folks who, perhaps, weren&#8217;t fans of the ending but were content enough to remain silent. Now, with a growing army behind them, the issue is getting a lot of attention.</p>
<blockquote><p><strong>Inside PR: </strong>The PR department is really starting to pay attention. The first decision that needs to be made is whether to comment on the matter or to just see if it blows over. If you&#8217;re passionate about the game you just released &#8211; and surely the developers at BioWare are &#8211; then you really want to make a statement. How could these people who claim to love your games be so angry about a title that critics absolutely loved? However, jumping in to comment also draws additional attention to the story. It legitimizes the complaints. PR decided to wait.</p></blockquote>
<h3><span style="color: #3366ff;"><strong>Critical Mass</strong></span></h3>
<p>Things really started to tip when a fan-driven petition <a href="http://www.gameinformer.com/b/news/archive/2012/03/14/mass-effect-3-petition-raises-40k-criticisms.aspx" target="_blank">was launched on March 13</a>, urging BioWare to change the ending; strangely enough, this petition aimed to raise money that would be given to the Child&#8217;s Play charity. Weird. Anyway, if you, like me, have a Twitter feed full of gaming people, you&#8217;ll know that the Mass Effect 3 ending was pretty much all you heard about for a few days after this. It continued to get worse, climaxing (tee hee!) with the March 19 news that fans (it&#8217;s starting to get hard to call them &#8220;fans&#8221; at this point) had <a href="http://www.vg247.com/2012/03/19/mass-effect-3-ending-sparks-ftc-complaints/" target="_blank">filed a complaint with the FTC</a>.</p>
<blockquote><p><strong>Inside PR: </strong>At this point, the issue has become too big to ignore. PR &#8212; likely urged on by the higher-ups &#8212; decides that a statement needs to be made. But what should that statement entail? You have a few options:</p>
<ul>
<li><strong>Stand behind the ending and change nothing</strong>. The upside with this choice is that you essentially say, &#8220;get over it; this is the game we wanted to make.&#8221; The downside is that you may very well have to withstand the wrath of a bunch of gamers who don&#8217;t feel like you give a damn about them. For a company as community-focused as BioWare, this likely wasn&#8217;t a great option.</li>
<li><strong>Concede, and make changes.</strong> In this scenario, you&#8217;re able to show that you are listening to your fans &#8212; something that really helps build &#8220;brand loyalty&#8221; (ah, jargon!). Of course, the flip side is that you could be seen as giving up your artistic integrity, and it sets precedent: if you complain enough, we&#8217;ll change stuff for you.</li>
<li><strong>Do something different.</strong> You could also try to come up with an entirely different scenario &#8212; a blend of the above options, perhaps. It&#8217;s been speculated that BioWare planned DLC that would alter the ending all along. But if so, could that play into the decisions you make as a PR department?</li>
</ul>
</blockquote>
<h3><span style="color: #3366ff;"><strong>The Response</strong></span></h3>
<div>Two days after news of the FTC complaint hit, BioWare&#8217;s Dr. Ray Muzyka <a href="http://blog.bioware.com/2012/03/21/4108/" target="_blank">posted an open letter</a> to fans of Mass Effect, stating that BioWare had heard their concerns and would be taking steps to allay complaints. Of course &#8212; as is to be expected in an online arena &#8212; there were cries that BioWare had &#8220;given in&#8221; to complainers. The conspiracy theorists suggested that BioWare had planned to charge people for ending-improving DLC all along, and had simply underestimated how significant the outcry would become.</div>
<blockquote>
<div><strong>Inside PR: </strong>At this point PR is really trying to figure out how to turn this all into a big win for the company and game. You had a tremendous amount of positive buzz right at release, and seeing the entire dialogue about the game turn into ongoing arguments about the ending and the merits of artistic integrity definitely sucks. Maybe you had planned to release DLC to expand upon the ending. But if you charge people for that, you&#8217;re going to get strung up by an angry mob.</div>
</blockquote>
<div>As has been revealed today, BioWare will be releasing free DLC that will expand upon the ending, bringing closure to various plot threads and characters. Of course, a lot of the talk online relates to the aforementioned &#8220;giving in&#8221; or the downfall of artistic integrity. Did BioWare plan this DLC?Maybe, maybe not. But does this really imply that they&#8217;ve conceded to fans? Or is it just a matter of a community-focused developer listening to its fans and giving them what they wanted? By making it free, there&#8217;s really nothing for detractors to complain about; it&#8217;s a very gamer-friendly move. If they hadn&#8217;t planned this DLC previously, then gamers may actually end up getting the short end of the stick &#8212; they&#8217;re going to have to wait longer for DLC the developers really wanted to make; this scenario being most aggravating for the people who didn&#8217;t dislike the ending. That non-vocal majority that was just too busy playing the game and having fun.</div>
<p></p>
<div>That&#8217;s that! Hope you enjoyed this feature&#8230; would love to hear your thoughts on the whole scenario, and whether you&#8217;d like to see this sort of story again!</div>
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		<title>Anomaly Warzone Earth XBLA Release Date and Crazy Video</title>
		<link>http://evolve-pr.com/2012/03/30/anomaly-warzone-earth-xbla-release-date-and-crazy-video/</link>
		<comments>http://evolve-pr.com/2012/03/30/anomaly-warzone-earth-xbla-release-date-and-crazy-video/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 14:58:14 +0000</pubDate>
		<dc:creator>Tom Ohle</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[11 bit studios]]></category>
		<category><![CDATA[Anomaly: Warzone Earth]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=764</guid>
		<description><![CDATA[The Poles never cease to amaze me. Now, I&#8217;ve worked with Polish devs for a long time &#8212; I&#8217;ve been handling Witcher PR stuff since I was at BioWare and we had them jammed in a little corner of our E3 booth &#8212; and I&#8217;ve seen them do some crazy things. If you went to [...]]]></description>
			<content:encoded><![CDATA[<p>The Poles never cease to amaze me. Now, I&#8217;ve worked with Polish devs for a long time &#8212; I&#8217;ve been handling Witcher PR stuff since I was at BioWare and we had them jammed in a little corner of our E3 booth &#8212; and I&#8217;ve seen them do some crazy things. If you went to GamesCom two (or three?) years ago, you probably recall a lot of stickers around the place&#8230; not that I admit to anything.</p>
<p>Anyway, today I get to show off another bit of Polish craziness, as we celebrate the announcement of the Anomaly Warzone Earth&#8217;s April 6th release date for XBLA with a completely off-the-wall live-action trailer. Starring developers from <a href="http://11bitstudios.com" target="_blank">11 bit studios</a> and produced by the fine folks at <a href="http://www.studiobx.com" target="_blank">Studio BX</a>, the video documents the highly scientific, top-secret research conducted as the team sought the perfect controller for this tower offense masterpiece. Hit the jump for the full announcement.</p>
<p><iframe width="480" height="274" src="http://www.youtube.com/embed/TRQOY6NOMjQ" frameborder="0" allowfullscreen></iframe><br />
<span id="more-764"></span><br />
<strong>Anomaly Warzone Earth for XBLA Gets Release Date, Awesome Live-Action Video</strong></p>
<p><em>11 bit studios’ Award-Winning Tower Offense Title Comes to XBLA on April 6; Developers Star in Humorous – and Highly Educational – Video Documenting the Search for the Perfect Controller</em></p>
<p><strong>Release Date and Pricing Revealed</strong></p>
<p>After winning a bunch of awards – like the prestigious Apple Design Award and Runner-Up for Game of the Year on the Mac App Store – the team at 11 bit studios is just about ready to unleash its action-strategy-reverse-tower-defense hit, Anomaly Warzone Earth, on Xbox Live Arcade. The game’s release date has been unveiled as April 6, and it’ll be available for just 800 MS Points (or $10ish). For the price of a couple of boring cheeseburgers, you could be eating delicious aliens for lunch – after you blast their towers to bits with your squad.</p>
<p><strong>Documentary Video Released</strong></p>
<p>Despite the game’s success on other platforms, it’s interesting to note that the team originally planned the game for consoles. The team documented its top-secret research in an equally top-secret scientific facility thingy, and put together <a href="http://youtu.be/TRQOY6NOMjQ?hd=1" target="_blank">a video</a> about the process of finding the perfect controller for Anomaly Warzone Earth.</p>
<p>Check out 11 bit studios on <a href="http://facebook.com/11bitstudios">Facebook</a> and <a href="http://twitter.com/11bitstudios">Twitter</a> while you&#8217;re at it.</p>
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		<title>Help us kick the crap out of crappy PR.</title>
		<link>http://evolve-pr.com/2012/03/28/help-us-kick-the-crap-out-of-crappy-pr/</link>
		<comments>http://evolve-pr.com/2012/03/28/help-us-kick-the-crap-out-of-crappy-pr/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 16:21:58 +0000</pubDate>
		<dc:creator>Tom Ohle</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Total BS]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=760</guid>
		<description><![CDATA[This morning I shot out a questionnaire to everyone registered on our media list (not on there? Have you completely ignored my repeated pleas?!), as we continue our efforts to improve PR in an industry that has gone a bit stagnant (on the PR/marketing front&#8230; the games just keep getting better). In case you aren&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://evolve-pr.com/wp-content/uploads/2012/03/kick.png"><img class="alignleft size-full wp-image-761" style="margin: 10px;" title="kick" src="http://evolve-pr.com/wp-content/uploads/2012/03/kick.png" alt="" width="200" height="141" /></a>This morning I shot out a questionnaire to everyone registered on our <a href="http://evolve-pr.com/evolve-pr-media-registration/" target="_blank">media list</a> (not on there? Have you completely ignored my repeated pleas?!), as we continue our efforts to improve PR in an industry that has gone a bit stagnant (on the PR/marketing front&#8230; the games just keep getting better).</p>
<p>In case you aren&#8217;t yet on our media list and still want to contribute, I&#8217;ve included it here. Feel free to email responses to tom(at)evolve-pr.com, or if you&#8217;re really excited and want to share your opinions with the world, just post in the comments. Maybe you want to email them, though. And feel free to share the link with your colleagues.</p>
<p>Hit the jump for the thingy!</p>
<p><span id="more-760"></span>Okay, we all know that PR in the games industry has become a bit&#8230; bleh. Endless cycles of pre-release hype to get you psyched about a game that turns out to be little more than a big-budget turd. We see you on Twitter, complaining about some boneheaded thing a PR rep did. Well, now&#8217;s your chance to tell the world &#8211; anonymously or not.</p>
<p><strong>How can we improve PR in the games industry?</strong></p>
<p>We&#8217;ve included a few questions below. I&#8217;ll be pulling together a blog post (or series of posts) and some internal documentation using the responses, to help our staff and other PR reps in the industry do a better job. We would greatly appreciate your responses. Get them back to me however you can &#8211; in-line, copy-pasted somewhere else, whatever.</p>
<p>1. What are your biggest pet peeves when it comes to PR reps?</p>
<p>2. What do you think of press releases? How are they helpful, and how could they be improved?</p>
<p>3. How do you like to be pitched? Email, phone, Twitter, Facebook? Anywhere you hate being pitched?</p>
<p>4. How do you like to receive assets? FTP, single download link (i.e. Dropbox), webpage, carrier pigeons?</p>
<p>5. How do you feel about controlled PR events (i.e. review events, preview opps alongside 30 other media, etc.)?</p>
<p>6. What sort of pitches do you like to receive? Have your preferences changed over time? If so, how?</p>
<p>7. How do you judge a game to be worth your time (and coverage)?</p>
<p>8. What can PR reps do better to secure coverage and/or make your life easier?</p>
<p>Can we use your name when we write up the responses?</p>
<p>Thanks so much for your time&#8230; we have big plans to improve the way we work, and you media types are pretty much the most important part of that. If you ever need anything, let me know via email, phone or Twitter. Peace!</p>
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		<title>GOG.com Relaunches as&#8230; GOG.com! Newer Games, Indies and More</title>
		<link>http://evolve-pr.com/2012/03/27/gog-com-relaunches-as-gog-com-newer-games-indies-and-more/</link>
		<comments>http://evolve-pr.com/2012/03/27/gog-com-relaunches-as-gog-com-newer-games-indies-and-more/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 17:00:29 +0000</pubDate>
		<dc:creator>Tom Ohle</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[gog.com]]></category>
		<category><![CDATA[Legend of Grimrock]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=755</guid>
		<description><![CDATA[Our wonderful friends at GOG.com have relaunched the site &#8212; no longer is it just about Good Old Games, but also about great newer games and wicked-good indie titles. Hit the jump for the full news release, and find out how you can pre-order the drool-worthy Legend of Grimrock now! Bigger, Fresher, Newer: GOG.com Goes Indie, Starts [...]]]></description>
			<content:encoded><![CDATA[<p>Our wonderful friends at <a href="http://gog.com">GOG.com</a> have relaunched the site &#8212; no longer is it just about Good Old Games, but also about great newer games and wicked-good indie titles. Hit the jump for the full news release, and find out how you can pre-order the drool-worthy Legend of Grimrock now!</p>
<p><span id="more-755"></span><strong>Bigger, Fresher, Newer: GOG.com Goes Indie, Starts Preorders for Legend of Grimrock</strong><br />
<em>GOG.com starts adding newer games with Trine, The Whispered World, and Legend of Grimrock; updates site with new features and design</em></p>
<p>WARSAW, POLAND (27 March 2012) – GOG.com, the DRM-free digital distributor of PC games for download, is getting “Bigger, Fresher, and Newer” today, ushering in a number of updates to both the brand of GOG.com and the service as well. GOG.com is no longer only classic PC titles; starting today the distributor will be actively releasing newer titles into its catalog of 400+ games of all ages. The distributor has now signed a variety of indie game developers as partners ofGOG.com, and they&#8217;re launching with Trine, The Whispered World, and preorders for Legend of Grimock today as examples of the the kind of quality games that GOG.com&#8217;s users can expect to see in the near future.</p>
<p>GOG.com is getting bigger all the time. Having surpassed 7.5 million games downloaded, the service is clearly growing quickly, and as they get bigger, they can provide gamers with more and more of the best PC games ever made. Today, the DRM-free distributor is adding a three indie games to their catalog&#8211;and has many more signed: they have already signed 20+ newer classics from big publishers and indie developers. In addition to the games released today, GOG.com is placing Darwinia, Spacechem, and Machinarium in the “coming soon” section and will be available on the site shortly.</p>
<p>GOG.com gets newer with the addition of games from many indie developers. Today they’re accepting preorders of Legend of Grimrock, bringing another day-one launch to GOG.com. They’re also adding newer indie classics Trine and The Whispered World to the catalog. Fans of GOG.comwill notice that both Legend of Grimrock and The Whispered world are priced above GOG.com’s usual $9.99 highest price point; as part of bringing newer games to market, GOG.com has needed to update their pricing, but they will always charge flat, fair prices everywhere in the world for DRM-free games that come bundled with many extra free goodies.</p>
<p>Legend of Grimrock is a love letter to classic first-person dungeon exploration games like Wizardry, Eye of the Beholder, Dungeon Master, or the Bard’s Tale series. The game takes the old-school feel of crawling through venomous vaults, death-dealing chambers, and mortiferous corridors and gives the supposedly-abandoned genre a completely new life with modern execution: amazing graphics, unique rune-based spell-casting system, mind-boggling puzzles, and thousands of monster-filled grids separating the company of four brave heroes and the passage leading out of the murderous Grimrock Mountain. GOG.com is the only digital distributor who is launching preorders of Legend of Grimrock, and it&#8217;s available now for $11.99&#8211;20% off the full retail price of $14.99—bundled with wallpapers, avatars, concept art, and more goodies. Legend of Grimrock will be available to play on April 11th, 2012.</p>
<p>Trine is a critically-acclaimed physics-based indie platformer set in medieval-fantasy world. The player controls and switches between three different characters&#8211;a Thief, a Knight, and a Wizard&#8211;bound together by the power of mystical artifact called the Trine. Fluid game mechanics, first-class audiovisual presentation, some great platformer-puzzles, and a beautiful dreamlike world rightfully earned Trine great reviews and gamers’ praise. Trine lands on the GOG.com catalog today for just $9.99.</p>
<p>The Whispered World is a charming adventure game set in a mystical place, entertaining and poignant at the same time. You play as Young Sadwick, living in a beautiful but perilous fantasy world with his brother, grandpa, and pet sidekick Spot. Together Sadwick&#8217;s family roams these mystical lands with their circus. Sadwick would like nothing more than to set out and explore the world, but his family is holding him back. One night a strange blue creature appears to him in his dreams, abruptly changing his life. Nominated for 6 awards at the German Game Developers&#8217;s conference in 2009, this game won “Best German Game of the Year” and Best Story. The affecting story and gorgeous visuals have earned The Whispered World wide acclaim, and this game is available on GOG.com for just $14.99, bundled in with all the latest patches, music, wallpapers, and more.</p>
<p>In addition to releasing newer games this week&#8211;and in the future&#8211;GOG.com has gotten ‘fresher’ with a number of new website features along with the revamped look of the GOG.com homepage. The list is too long to go into in a press release, but many long-desired updates have made their way onto GOG.com. A new revamped Community Wishlist now allows users to suggest, vote, and discuss games and site features they&#8217;d love to see on GOG.com. The My Account page now has a built-in search feature, new organization options for the games library, and the website is no longer the only way to deliver notifications to gamers. The new optional downloader is up to 8 times faster than downloading through the browser; it integrates support for downloading game patches, goodies, and notifications of patches, forum replies, or PMs. More updates are intended for the downloader in the future, but it will always remain optional.</p>
<p>About GOG.com<br />
GOG.com is the ultimate destination for downloadable DRM-free PC games. The site offers gamers some of the greatest PC games of all time for a low price and free from copy protection.GOG.com is much more than just another digital distribution site, featuring an extensive community component that allows players to rate, review and discuss their favorite PC games, as well as insightful articles from respected game journalists. Visit www.gog.com and start your exploration of the best that gaming has to offer.</p>
<p>About Almost Human<br />
Almost Human Ltd. is a privately-held, independent Finnish game development studio founded in 2011 by four game industry veterans. Almost Human&#8217;s mission is to combine the fun and coolness of games of the past with high-end production values and modern gameplay innovations. The founders strongly believe that a good recipe for making truly appealing games is to listen to and work closely in co-operation with the gamers. The studio&#8217;s first title, Legend of Grimrock, a dungeon crawling game with an old-school heart, is to be released in April 11th 2012 for PC. Almost Human is based in Espoo, Finland. For more information visit www.grimrock.net or write to contact@almosthumangames.com</p>
<p>About Frozenbyte<br />
Frozenbyte is an independent game development company where everybody is a gamer at heart. The company focuses on games based on original IP for consoles and computer platforms. Frozenbyte was founded in 2001 and is based in Helsinki, Finland. Please visit the official website at http://www.frozenbyte.com for more information.</p>
<p>About Daedalic Entertainment<br />
Daedalic is one of Germany’s most acclaimed and decorated publishers and developers, garnering numerous awards for adventure game milestones Edna &amp; Harvey: The Breakout, The Whispered World and A New Beginning. In its internal studio, Daedalic is currently developing a host of new and innovative games that include the upcoming Deponia, The Dark Eye: Chains of Satinav and Edna &amp; Harvey: Harvey’s New Eyes, as well as several unannounced titles for PC, mobile devices, social networks and the browser.</p>
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		<title>Play It Smart, Play Monkey Tales on Mac</title>
		<link>http://evolve-pr.com/2012/03/22/play-it-smart-play-monkey-tales-on-mac/</link>
		<comments>http://evolve-pr.com/2012/03/22/play-it-smart-play-monkey-tales-on-mac/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 18:42:36 +0000</pubDate>
		<dc:creator>Shannon Drake</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Larian]]></category>
		<category><![CDATA[monkey tales]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=753</guid>
		<description><![CDATA[Video games? On MY Mac? It&#8217;s more likely than you think. The award-winning Monkey Tales series is branching out onto Macs running OSX 10.5 or later. There&#8217;s a PC version, too, so if you&#8217;ve got kids and a Mac or PC, you owe it to yourself to check it out. Play It Smart, Play Monkey [...]]]></description>
			<content:encoded><![CDATA[<p>Video games? On MY Mac? It&#8217;s more likely than you think. The award-winning Monkey Tales series is branching out onto Macs running OSX 10.5 or later. There&#8217;s a PC version, too, so if you&#8217;ve got kids and a Mac or PC, you owe it to yourself to check it out.</p>
<p><span id="more-753"></span></p>
<p><strong>Play It Smart, Play Monkey Tales on Mac</strong></p>
<p>The World&#8217;s Coolest Homework Games Now Available on the App Store</p>
<p>Ghent-Bruges-Los Angeles (March 22, 2012). The award-winning Monkey Tales series of educational games are now available on the App Store for all Macs running OSX 10.5 or later. Created in partnership between Die Keure, Belgium&#8217;s leading educational publishers, and Larian Studios, a game developer with over 15 years of award-winning game development experience, the Monkey Tales series of games is for any kid that ever dreamed of having monkeys help with their homework. The games are available for $14.99.</p>
<p>Developed in concert with teachers, schools, and universities, the Monkey Tales series of games are engaging, fun video games with a robust learning component tailored to every child. Each game adjusts difficulty on the fly as the child plays it, ensuring the experience is never too difficult or too easy. All the game mechanics used in the series are based on proven educational methods as well as four years of research and development involving teachers, schools, and universities.</p>
<p>The Monkey Tales series consists of five math-focused games for ages 7 to 12. Each game is adapted for grade level and complies with US Common Core Standards and the 2009 Department of Defense Educational Activity (DoDEA) standards to help reinforce the topics covered in the classroom.</p>
<p>While it&#8217;s only been a few months since the series made its debut, the Monkey Tales games are winning acclaim from authorities, reviewers, and parents. At the 2011 Media and Learning Conference, the Monkey Tales series of games took home both the audience and jury awards. Common Sense Media says, &#8220;Monkey Tales makes math homework fun,&#8221; while FamilyFriendlyVideoGames says, &#8220;The games are a great way of getting kids of each level learning and reinforcing math skills while playing a fun game.&#8221; GeekMom says, &#8220;The fact that the game won [her kids] over in a matter of minutes and that they played long after I walked away is a testament to the game&#8217;s success.&#8221;</p>
<p>Monkey Tales Games are available for purchase for PC at <a href="http://www.monkeytalesgames.com/" target="_blank">www.monkeytalesgames.com</a> <wbr>and now available through the App Store in OSX here: <a href="http://itunes.apple.com/us/app/monkey-tales-games/id499557521?mt=12" target="_blank">http://itunes.apple.com/<wbr>us/app/monkey-tales-games/<wbr>id499557521?mt=12</wbr></wbr></a></wbr></p>
<div></div>
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		<title>Tradewest Digital&#8217;s Fart Flyer Tiny Toots Soars Into App Store</title>
		<link>http://evolve-pr.com/2012/02/16/tradewest-digitals-fart-flyer-tiny-toots-soars-into-app-store/</link>
		<comments>http://evolve-pr.com/2012/02/16/tradewest-digitals-fart-flyer-tiny-toots-soars-into-app-store/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 16:55:03 +0000</pubDate>
		<dc:creator>Shannon Drake</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[tiny toots]]></category>
		<category><![CDATA[tradewest]]></category>

		<guid isPermaLink="false">http://evolve-pr.com/?p=743</guid>
		<description><![CDATA[Feeling a little gassy today? Maybe you dream of running over rolling hills, using the putrid power of flaming flatulence to blast you into the sky? Today, you can live the dream with Tiny Toots from Tradewest Digital. For all the details, hit the jump. Tradewest Digital&#8217;s Fart Flyer Tiny Toots Soars Into App Store  Bean-loving Dinosaur [...]]]></description>
			<content:encoded><![CDATA[<p>Feeling a little gassy today? Maybe you dream of running over rolling hills, using the putrid power of flaming flatulence to blast you into the sky? Today, you can live the dream with <a href="http://itunes.apple.com/us/app/tiny-toots/id469262175?mt=8">Tiny Toots from Tradewest Digital</a>. For all the details, hit the jump.</p>
<p><span id="more-743"></span></p>
<p align="center"><strong>Tradewest Digital&#8217;s Fart Flyer <em>Tiny Toots</em> Soars Into App Store</strong><strong> </strong></p>
<p align="center">Bean-loving Dinosaur Houston Seeks Players, Beans<strong> </strong></p>
<p>Hamburg/London&#8211;(Feb. 16, 2012). Tradewest Digital Ltd. is proud to toot its own horn as <em>Tiny Toots, </em>its long-awaited slide-and-fly game for iOS, arrives in the App Store today. <em>Tiny Toots </em>brings a bean-loving dinosaur named Houston to a land full of rolling hills and tasty legumes with an evil doctor on his tail and a rumble in his belly.</p>
<p><em>Tiny Toots</em> backs the lovable dino with awesome physics and super-easy accessible and fast-paced gameplay that shoots Houston across lots of colorful worlds of farts and doctor-avoiding action.</p>
<p>In addition to ample quantities of fart-powered excitement, players will enjoy the challenge of trying to win four different cups&#8211;stone, bronze, silver, and gold&#8211;for accomplishing the wide variety of exciting in-game achievements.</p>
<p>Players can also race against themselves in Ghost Mode, party their way to high scores in the exciting and score-multiplying Disco Mode, soar high into the sky with the fart-boosting double jump, deal with changing weather conditions across the maps, and much more.</p>
<p>And there´s more: The developer is currently preparing a series of exciting updates for Tiny Toots. Stay tuned!</p>
<p>Tiny Toots is now available in the App Store for $0.99. You can find it here: <a href="http://itunes.apple.com/us/app/tiny-toots/id469262175?mt=8" target="_blank">http://itunes.apple.com/<wbr>us/app/tiny-toots/id469262175?<wbr>mt=8</wbr></wbr></a></p>
<p><strong><span style="text-decoration: underline;">What is Tiny Toots?</span></strong></p>
<p>Tiny Toots  is the slide &amp; fly game of 2012. Help Houston, a little dino with ‘digestive problems’, fill his stomach with yummy beans and to run away from Dr. Beanstalk, who is chasing him relentlessly in his rescue helicopter to bring him back to the dino farm.</p>
<p>EXPERIENCE TINY TOOTS &#8230;</p>
<p>★ SUPER-ADDICTIVE: Intuitive and fascinating one button action game which will make you want to play for hours and hours</p>
<p>★ EYE-CANDY: Tiny Toots is features mind-boggling retina graphics<br />
★ GHOST MODE: Race against yourself!</p>
<p>★ DOUBLE JUMP: Have the competitive advantage with the all handy ‘whoopee cushion’ special boost</p>
<p>★ CHILL OUT: Enjoy fantastic, colorful islands with cool weather effects</p>
<p>★ PARTY ON: Get your groove on in disco mode</p>
<p>★ WIN 4 great trophies – each for extra point multipliers</p>
<p>★ FREQUENT FARTER PROGRAM: Lots of challenging achievements in OpenFeint</p>
<p>MAKE ONE OF YOUR FRIENDS HAPPY AND GIFT THIS APP:<br />
Click the arrow next to “Buy App” on the iTunes App Store!</p>
<p><a href="http://www.tradewest-digital.com/" target="_blank">www.tradewest-digital.com</a></p>
<p><a href="http://twitter.com/tradewest" target="_blank">twitter.com/tradewest</a></p>
<p><a href="http://www.youtube.com/youtootcontest" target="_blank">www.youtube.com/youtootcontest</a></p>
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