by Tom Ohle | Oct 7, 2009 | PR, PR Pro Tips
It’s time for another entertaining installment of PR Shorts, our highly informative — if somewhat basic and embarrassingly infrequent — look at a particular aspect of this job we do. Today I’ll discuss the daunting task of pitching a...
by Tom Ohle | Sep 25, 2009 | PR, PR Pro Tips
For years, big-name PR agencies — and sadly, most game publishers, movie studios, record labels, plywood manufacturers, etc. — have focused most or all of their publicity and marketing efforts on scoring the big kahuna: coverage, big or small, in top-tier...
by Tom Ohle | Sep 9, 2009 | PR, PR Pro Tips
I’m going to try to put together a series of brief posts about PR practices, and thanks to my current diet of cold medication and coffee the best name I could come up with is PR Shorts. I know that sounds like a pair of cut-off jeans that will never give you a...
by Tom Ohle | Aug 27, 2009 | Total BS
This video is too funny for words. Fun to see some of the Trailer Park Boys alums, including the host of Jonovision (if you live in Canada and are between the ages of, I dunno, 24 and 28, you are the only people who know wtf Jonovision is), but the baby squashing...
by Tom Ohle | Aug 24, 2009 | PR
Here’s a bit of deception to kick off your Monday (though the story was posted on Saturday, and it’s already evening today… so if your day is just kicking off… lay off the booze, buddy): MobileCrunch has tossed up a rather intriguing article...
