by Shannon Drake | Aug 7, 2013 | PR Pro Tips
To establish my tradeshow bona fides, just know that there was a point where I’d regularly get lost in my apartment because I spent so much time on the show circuit that I didn’t know the layout of the place I lived. Much of this advice is based on actual...
by Shannon Drake | Jul 10, 2013 | PR Pro Tips
With the mobile space red hot and everyone seeing the virtues of mobile development–small teams, small budgets, and fast turnaround–we’re having more and more people come to us looking for PR support for their mobile titles. However, PR in the mobile...
by Shannon Drake | May 10, 2013 | PR Pro Tips
One of the first mistakes developers make when handling their own PR is emailing everyone under the sun who writes about games in any capacity. While initially that may seem like a good idea—I see you writing comments like “Isn’t that what you guys...
by Shannon Drake | Apr 25, 2013 | PR
New screenshots of some of the new Wargame AirLand Battle battlefields and, oh yeah, you can play it now and get a sweet discount if you own European Escalation. Wargame AirLand Battle: The New Battlefields In Screenshots, Playable Immediately Wargame AirLand Battle,...
by Shannon Drake | Feb 21, 2013 | PR Pro Tips
Troy Goodfellow assisted me with this article. Special thanks to American McGee, Jon Shafer, Sophia Tong, Adam Smith, and Jason Wilson for their comments and insight. We consulted with some of our clients and talked to members of the press for some advice on...
