The Evolve Blog
Treevenge: Awesome
This video is too funny for words. Fun to see some of the Trailer Park Boys alums, including the host of Jonovision (if you live in Canada and are between the ages of, I dunno, 24 and 28, you are the only people who know wtf Jonovision is), but the baby squashing...
Reverb infiltrating the App Store?
Here's a bit of deception to kick off your Monday (though the story was posted on Saturday, and it's already evening today... so if your day is just kicking off... lay off the booze, buddy): MobileCrunch has tossed up a rather intriguing article alleging that Reverb,...
PR: Controlling the Media Nation
"I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It'd gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I gave it the...
Firey blood dragons, unite!
How about a little quickie on branding? Dragon Age: Origins (not sure why Dragon Age didn't work out on its own) and Guild Wars 2 are two fairly highly anticipated entries in the fantasy-RPG space. So how could they possibly end up with such similar branding? I have...
I don’t have to take this, man. It’s total bullshot.
Throughout a game’s PR and marketing campaign, the publisher or developer needs to create promotional screenshots to show off a game’s visuals. It’s important to note that the final polishing of a game — those extra steps that take the game to final quality — often isn’t done until the last few months of the project. That will vary, of course, from one game to another, as some teams may aim to be “art complete” much earlier in development. Anyway, these shots will usually be created with whatever game content is available — so if a game is being announced two years before its release date, there’s a good chance that the aforementioned game content is not final, only partially available or completely non-existent.
I’m a pooet, and I never even knew it.
Okay, so I'm really just reaching for more opportunities to whip out the ol' elephant-butt header. I've been known to do some writing here and there, and since it pains me so to actually come up with interesting PR-related posts on a daily basis, I thought it would be...
Video Games Are Dead, or It’s All a Big Lie
Just finished watching the second part of Mr. Scott Steinberg's video doohickey, Video Games are Dead, which he's posted over at Digital Trends (Part 1). I've got some thoughts on the whole thing. (Video after the jump) I think the video offers a fascinating look at...
Blacklisting. It happens, and it’s dumb.
The seedy underbelly of the games industry exposes itself. When a journalist goes rebels and does something as recklessly disrespectful and anti-gaming as write a negative article about a game or publisher, a lot of PR reps and executives forget that golden rule and do something so unimaginably dumb in times of duress that I just can’t wrap my batshit insane head around it: they put that journalist on their blacklist.
I’m not an ass… just a little behind.
Two months after his last performance the handsome stranger returned to center stage to share more enthralling stories about his highly enviable career. The audience erupted in excitement, tossing a seemingly endless cascade of roses at the unheralded hero and...
E3 Trailer-Go-Round Part 1
Everybody who's anybody in the games industry -- me being the most obvious exception -- is at E3 in LA this week, shoveling their wares or having wares shoveled into them. As hoped, a lot of companies saved some big announcements and content for the show, and I'm here...
I’m back! Alright!
I don't have a lot more to say, though. I just got back from vacation... a week ago... and uhh... now I'm getting ready for the weekend. Next week the entire industry is off at E3 and I'll be stuck at home, aka not at E3, and I can't wait to see how the show goes......
The evolution of PR and Gaming
Some observations on the evolution of PR over the course of the past 12 years. - Thank goodness for electronic image acceptance. Slides were a real bitch to have to deal with for everyone involved. This is probably the biggest step that’s been made in recent history...
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!
