The Evolve Blog
Mindfulness at Work: Building Concentration to Connect With the Moment
We’re all time travellers. Many of us live our lives in the past. We fret about something stupid we said yesterday, we’re plagued by guilt about an event from years ago, we relive a harm done to us by a friend, we’re depressed about the path our life has...
Do developers find Steam UTM analytics useful?
In April 2021, Steam launched their UTM (urchin tracking module) analytics feature into open beta. This provided further data to developers to measure the effectiveness of their marketing efforts on the platform. A valuable part of what we do as an Insights team...
Guide to Using Hashtags
*Disclaimer - Hashtags are not a guaranteed solution to grow your social media following. They are a supplemental tool that may improve visibility on your content (depending on the platform), and help you better organize campaigns/initiatives. This guide is intended...
Enjoy Evolve’s free, professional contact-database template
[EASY-TO-USE TEMPLATE PROVIDED] You are a dedicated indie team attempting to market your game to the vast sea of media outlets and content creators. This can definitely be overwhelming, but there are ways to organize your pitching to increase your chances of getting...
How to make the most out of your game PR agency’s budget
[FOR INDIE GAME DEVELOPERS] You might be thinking you’re about to read a sales pitch trying to convince you to buy into an expensive PR service to promote your game. That is not this article. In fact, if you are trying to make up your mind about whether to even hire a...
The Press Kit: Your Key to a Good First Impression
There are many uncontrollable variables when it comes to how your game will be received via marketing and promotion. One thing you do control, however, is the press kit and its contents. This allows you to make sure that you’re putting your best foot forward.
Century: Age of Ashes and Season Announced at The Game Awards 2020
Congratulations to Playwing and Scavengers for their big announcements at The Game Awards 2020! Within moments of their trailer reveals both games saw a ton of excitement online. Check 'em out below and 'watch' them on Terminals.io to stay up to date with the latest...
The Vision: Terminals 2.0 and Beyond
TL;DR I wrote a long-ass blog post, but I also realize your time is valuable. If you just don’t want to read through it all, here’s the gist: We’re launching Terminals 2.0 on December 8. We'll have a livestream on December 8 at 10:00 Pacific/13:00 Eastern/19:00...
Where’s My Review Key?
How Game Developers and PR Reps Decide Who Gets Review Keys and When to Send Them When you’re preparing to launch any game—but especially massive, highly anticipated ones—you spend a lot of time answering questions about review keys. In fact, we in a game-marketing...
Congratulations to Evolve Clients for their The Game Awards 2020 nominations!
The year 2020 may be entirely topsy turvy, but this week we had a bright point for those of us in the games industry. The Game Awards announced its nominations for this year, and no fewer than five Evolve clients were given nods of recognition from the judges. We’re...
So… You Broke an Embargo. Five Ways to Fix Your Mess.
First, just to get this out of the way, this blog is NOT a subpost. Not mad, just disappointed. So... you broke an embargo. It sucks, it’s embarrassing, it’s frustrating, and you’re about to get AN EMAIL from a PR rep who has otherwise been very helpful up to...
Streaming Guide for Studios
A few months ago, a client came to us asking if we had any pointers on starting a streaming account for their game. What platform should they use? How often should they stream? Does their host need blue hair? If you're a publisher or dev looking to get into streaming,...
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!
