The Evolve Blog
Let’s Talk About Accessibility in Gaming: Part 1
Before I dive in, I want to make it known that I’m a person without any physical or cognitive disabilities. Video games are a huge part of my life, both personally and professionally, and I couldn’t imagine not being able to play them. I’m thankful every day for the...
Comedy, Gaming, PR, and the Fall of Corporate Shitposting: An Evolve Q&A with Jeremy Kaplowitz, Editor-in-Chief of Hard Drive
Think of the last good advertisement you saw. The odds are that it didn’t wedge itself into your brain because it accurately described the speed of an express shipping service. It’s highly likely that you remember it because it made you laugh. While car insurance and...
The Marketing Funnel and Social Media
Over my 3 years of doing social media in agencies, I continue to notice how much I take my formal marketing training for granted. For those who don’t know me, I graduated from a Bachelor of Commerce from the University of British Columbia back in 2014. During my years...
Breathing Space – Why You Need To Play More Tabletop Games And Work A Whole Lot Less.
So here’s the thing: video games are cool and all, but I’m kind of getting a bit tired of them. I mean, I still have my favourites that I like to revisit from time to time (shout-out to Earthbound, Final Fantasy Tactics, and Trails of Cold Steel), but the magic...
So, What Makes Your Game So Special?
What Makes Your Game Special? Let’s look at a log-line for our fictional video game: Jewel Fighters From Hell “Jewel Fighters From Hell is a rogue-lite, RPG romp through the Zelda-inspired, retro-world of Quartz to rescue the Diamond prince from the mounting danger of...
HALO: REACH MASTER CHIEF COLLECTION TRAILER ANALYSIS
With so many great cinematic moments from the past, Halo Reach has given us some incredible pieces of content. Whether it's the teaser from E3 (2009) where they deliver a narrative almost completely through the use of dialogue or the live-action Remember Reach trailer...
Evolve Origins | Charles Singletary Jr, PR Coordinator
There’s a point in my gaming history where all the games I’d played were simply another toy like the figures scattered around my childhood bedroom’s floor, something to be picked up and thrown down with little additional thought after (though I and my best friend did...
You Should Make a One Pager
I’ll admit right off the top this is mostly a personal campaign I picked up many years ago when I was working with newly formed independent game studios and helping them to develop short and medium term business development strategies. That said, after meandering...
Ryan’s favourite moments of the Half-Life: Alyx trailer.
Hello people outside of the room I’m typing this in, these are the words of Ryan, head of the Evolve Originals team. As you may or may not know, Evolve Originals is the company’s video and creative team, where we build trailers...
Evolve PR’s Staff Picks for Game of the Decade – Part 2
The new year is full of uncertainty so let's warm up beforehand with what will always be a constant... Wout talking about Dragon's Dogma. Evolve PR’s game of the decade list continues as we explore the rest of our teams favourite experiences from the last 10 years...
Evolve PR’s Staff Picks for Game of the Decade – Part 1
Evolve PR has grown vastly over the past decade, expanding our PR efforts while also growing into community management, research, and video production. From roughly 4 employees in 2010 to 20 in 2019, our team has gone through many iterations, all in an effort to...
When to Send a Follow-Up Email
After joining the community team at Evolve PR, I was expecting people to ask me about social media or general community building, but instead, the most common question I get asked is: “When is the best time to follow up on an email?” It’s a good question! If there’s...
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