The Evolve Blog
So, What Makes Your Game So Special?
What Makes Your Game Special? Let’s look at a log-line for our fictional video game: Jewel Fighters From Hell “Jewel Fighters From Hell is a rogue-lite, RPG romp through the Zelda-inspired, retro-world of Quartz to rescue the Diamond prince from the mounting danger of...
HALO: REACH MASTER CHIEF COLLECTION TRAILER ANALYSIS
With so many great cinematic moments from the past, Halo Reach has given us some incredible pieces of content. Whether it's the teaser from E3 (2009) where they deliver a narrative almost completely through the use of dialogue or the live-action Remember Reach trailer...
Evolve Origins | Charles Singletary Jr, PR Coordinator
There’s a point in my gaming history where all the games I’d played were simply another toy like the figures scattered around my childhood bedroom’s floor, something to be picked up and thrown down with little additional thought after (though I and my best friend did...
You Should Make a One Pager
I’ll admit right off the top this is mostly a personal campaign I picked up many years ago when I was working with newly formed independent game studios and helping them to develop short and medium term business development strategies. That said, after meandering...
Ryan’s favourite moments of the Half-Life: Alyx trailer.
Hello people outside of the room I’m typing this in, these are the words of Ryan, head of the Evolve Originals team. As you may or may not know, Evolve Originals is the company’s video and creative team, where we build trailers...
Evolve PR’s Staff Picks for Game of the Decade – Part 2
The new year is full of uncertainty so let's warm up beforehand with what will always be a constant... Wout talking about Dragon's Dogma. Evolve PR’s game of the decade list continues as we explore the rest of our teams favourite experiences from the last 10 years...
Evolve PR’s Staff Picks for Game of the Decade – Part 1
Evolve PR has grown vastly over the past decade, expanding our PR efforts while also growing into community management, research, and video production. From roughly 4 employees in 2010 to 20 in 2019, our team has gone through many iterations, all in an effort to...
When to Send a Follow-Up Email
After joining the community team at Evolve PR, I was expecting people to ask me about social media or general community building, but instead, the most common question I get asked is: “When is the best time to follow up on an email?” It’s a good question! If there’s...
E3 2019 Media Study: Presser on a Precipice
It’s been a good while since E3, but with the relaunch of evolve-pr.com, we wanted to publicly release our internal study of the event. This report was written before the ESA data leak, as well as the articles detailing the rumored plans for how E3 would be retooled...
Kick-ass Interviewing Tips for Graduating PR Students
Whether or not you’re going into the game industry, read these. Last week, I got to take part in what I consider to be a privilege — I got to review work portfolios for graduating PR students from the University of Oregon. Think of it as a sort of job interview...
So You Wanna Join Video Game PR
As I settle down to write this blog post, the unique situation I find myself in isn’t entirely lost on me. A mere two months ago I was driving a city bus for a living while juggling my side project of running a well-established video game media website. Now, I find...
Help Us, Help You (Get Codes)
So you’ve found a game you are dying to make content for, you’ve hunted down the correct PR person and you’re about to send off an email to request a code. But wait! PR agents get tons of messages requesting codes every day and each of these messages needs to be...
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!
