The Evolve Blog
Marketing Communication and the Natural Spread of Excitement
Video games have a surprising amount of variety when it comes to how they’re played, consumed, and lauded. Evolve’s relationship with developers and publishers can vary incredibly based on this wide amount of choice. It has led to many odd introductions on “what I do”...
Useful Things I Learned Using Imgur to Tell a Story About Game Development
If you’re reading this, then heck yeah, I’ve already cleared one of the first hurdles of communication – getting your attention. Thank you for that! Have I mentioned how awesome you are? Yes, you’re awesome. Okay, enough with the flattery. In public relations, one of...
Evolve PR’s Favourite Things of 2017
The year is almost over, so we here at Evolve PR thought it would be a good time to do our own "best of the year" list! Here are our favourite things that we worked on this year! Brian Rowe, PR Specialist, Taco Aficionado .. I had the good fortune of working...
How to Join the Cool Kids: Signing Up for Terminals
What is Terminals? Terminals is the ultimate place for gaming enthusiasts, journalists, and developers to share in their love of games. Gamers of all stripes can check out some of the hottest upcoming releases from both AAA and indie devs that are currently working...
Looking Back (and Forward) to TwitchCon
Having just completed its third year, TwitchCon has weathered some initial growing pains and appears to be regular fixture in the convention scene. Evolve PR has had a presence at each event, and we wanted to provide some insight from the perspective of an exhibitor...
How Early Is “Too Early” To Bring In PR? (It’s Not)
When should you consider bringing PR in on a gaming project? It’s the age-old question and one that doesn’t necessarily present a single, clear answer. Should you bring in support at an early stage to get your pixelated ducks in a row, or is the real benefit of PR...
How to Cope with Rejection & Foster Relationships in the Games Industry
What I want to tackle today is the process of turning a rejection into a positive experience that will help you going forward. While we’re going to use the example of video game review codes throughout this post, the following principles of social interaction can be...
What Makes a Great Convention Demo?
So you’ve announced your game. Maybe you even released an awesome, not-shit trailer that got a lot of views on YouTube. But unless your game is part of a blockbuster franchise, most attendees at your convention of choice probably haven’t heard about it. Those who walk...
5 Helpful Tips for Requesting Games from Evolve PR
If you’ve been keeping up with our blog posts, you might remember a post about our completely unreasonable expectations of the media. This blog post is somewhat related to that and is meant to help with what seems like the simple task of requesting a copy of a game...
The worst mistakes in the worst trailer ever
If you ask me how I feel about German sausages, I would tell you that they are the wurst. Coincidentally that’s the same answer I’d give if you ask me how I feel about the following mistakes and the trailer we made when we put all of them together. Here's the trailer...
Evolve’s PR-to-English Dictionary Vol. 1
Something we find ourselves doing with alarming frequency here at Evolve PR is explaining different terms to people. Admittedly every industry has its own lexicon, and we work with all sorts of bright young devs, journalists, and content creators who are still picking...
How to make your assets an asset
So, you’re ready to start sharing art from your game. Great! Images, especially shared through social media, are one of the fastest ways to spur organic growth and awareness. That said, there is a right way and a wrong way to display your beautifully crafted models...
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