The Evolve Blog
E3 2019 Media Study: Presser on a Precipice
It’s been a good while since E3, but with the relaunch of evolve-pr.com, we wanted to publicly release our internal study of the event. This report was written before the ESA data leak, as well as the articles detailing the rumored plans for how E3 would be retooled...
Kick-ass Interviewing Tips for Graduating PR Students
Whether or not you’re going into the game industry, read these. Last week, I got to take part in what I consider to be a privilege — I got to review work portfolios for graduating PR students from the University of Oregon. Think of it as a sort of job interview...
So You Wanna Join Video Game PR
As I settle down to write this blog post, the unique situation I find myself in isn’t entirely lost on me. A mere two months ago I was driving a city bus for a living while juggling my side project of running a well-established video game media website. Now, I find...
Help Us, Help You (Get Codes)
So you’ve found a game you are dying to make content for, you’ve hunted down the correct PR person and you’re about to send off an email to request a code. But wait! PR agents get tons of messages requesting codes every day and each of these messages needs to be...
Marketing Communication and the Natural Spread of Excitement
Video games have a surprising amount of variety when it comes to how they’re played, consumed, and lauded. Evolve’s relationship with developers and publishers can vary incredibly based on this wide amount of choice. It has led to many odd introductions on “what I do”...
Useful Things I Learned Using Imgur to Tell a Story About Game Development
If you’re reading this, then heck yeah, I’ve already cleared one of the first hurdles of communication – getting your attention. Thank you for that! Have I mentioned how awesome you are? Yes, you’re awesome. Okay, enough with the flattery. In public relations, one of...
Evolve PR’s Favourite Things of 2017
The year is almost over, so we here at Evolve PR thought it would be a good time to do our own "best of the year" list! Here are our favourite things that we worked on this year! Brian Rowe, PR Specialist, Taco Aficionado .. I had the good fortune of working...
How to Join the Cool Kids: Signing Up for Terminals
What is Terminals? Terminals is the ultimate place for gaming enthusiasts, journalists, and developers to share in their love of games. Gamers of all stripes can check out some of the hottest upcoming releases from both AAA and indie devs that are currently working...
Looking Back (and Forward) to TwitchCon
Having just completed its third year, TwitchCon has weathered some initial growing pains and appears to be regular fixture in the convention scene. Evolve PR has had a presence at each event, and we wanted to provide some insight from the perspective of an exhibitor...
How Early Is “Too Early” To Bring In PR? (It’s Not)
When should you consider bringing PR in on a gaming project? It’s the age-old question and one that doesn’t necessarily present a single, clear answer. Should you bring in support at an early stage to get your pixelated ducks in a row, or is the real benefit of PR...
How to Cope with Rejection & Foster Relationships in the Games Industry
What I want to tackle today is the process of turning a rejection into a positive experience that will help you going forward. While we’re going to use the example of video game review codes throughout this post, the following principles of social interaction can be...
What Makes a Great Convention Demo?
So you’ve announced your game. Maybe you even released an awesome, not-shit trailer that got a lot of views on YouTube. But unless your game is part of a blockbuster franchise, most attendees at your convention of choice probably haven’t heard about it. Those who walk...
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