The Evolve Blog
Pros & Cons: Should You Expect Appointments and Coverage at GDC and PAX?
Convention season is an unruly beast, and even with years of experience under our collective belts here at Evolve PR, events are always something of a hassle: is it worth our time to chase after appointments with media, streamers, and YouTubers? Should we focus our...
Evolve PR’s Completely Unreasonable Expectations of the Media
“What do you expect from media?” It’s one of the most common questions we receive. After all, there are perks to being considered media, like free games, cool swag, and skipping event lines. So, in an age where everyone can have a voice, who do we consider to be...
The Evolve PR Guide to Getting the Most Out of E3 for Media, Streamers, and Content Creators
In the coming months, we're going to present a series of tips and guides about various parts of this wondrous industry, focused on helping media and content creators--new and established--to work with PR (or developers and publishers in general) more effectively. Some...
How to Make a Not-Shit Game Trailer
Creating a top-quality trailer that shows off your game and--more importantly--gives the viewer a taste of what it feels like to play your game, is the single most important piece of marketing you need to do. Everyone wants to make a trailer that's hot-shit, but that...
The Evolve PR Scavenger Hunt at PAX East 2017
We always like to try out new things--new ways to help streamers, media, and... well... whoever get the most out of their time at events. PAX can be an overwhelming experience, with so many games to play, and all those shiny lights. It can be hard to figure out what's...
PR Pro Tips: Scammers and Thieves – Devs and YouTubers Fight Back
Move over piracy. Code scamming is the season's hottest trend in video game fraud. In a recent blog post for Gamasutra, Leszek Lisowski of Wastelands Interactive (Worlds of Magic) talked about his encounters with people posing as prominent YouTubers and requesting...
How can video game PR improve in 2014?
Let's face it: video game marketing hasn't always been the best. We have to get people excited about products that are half-finished (or just a twinkle in the designer's eye); we have to deal with development delays that throw our well-planned campaigns out of whack;...
PR Pro Tips: A Video Game PR Guide to Tradeshows and Conventions
To establish my tradeshow bona fides, just know that there was a point where I'd regularly get lost in my apartment because I spent so much time on the show circuit that I didn't know the layout of the place I lived. Much of this advice is based on actual experience...
PR Pro Tips: The Care And Feeding of Mobile PR
With the mobile space red hot and everyone seeing the virtues of mobile development--small teams, small budgets, and fast turnaround--we're having more and more people come to us looking for PR support for their mobile titles. However, PR in the mobile space is...
Blendoku Developers’ Novel Approach to Adding Colorblind Support to a Game About Colors
This is a guest post from Lonely Few's Rod Green. Go to https://blendoku.com to grab this game -- it's free -- for iOS or Android. Colorblindness affects a large number of people and to varying degrees and we got a LOT of people saying "Blendoku is a great game but...
So… Sunday may be a good day to send out video game news.
Yeah. I said it. After years of "certainty" that weekends are, like, totally stupid when it comes to sending out game news, I may have to eat a bit of tasty, tasty crow. Yesterday (Sunday), because of a fortuitous tempest of convenience -- I was awake early, my wife...
A Focus on Quality: Does It Make For Better PR?
We spend way too much time in our team Skype chats talking about how to do a better job of... umm... our jobs. Granted, much of it is brought on by my own anxiety about the gradual death of PR as a profession, as well as an unfortunate rebellious streak that drives me...
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!
