The Evolve Blog
PR Pro Tips: Targeting and Pitching Your Game to Media
One of the first mistakes developers make when handling their own PR is emailing everyone under the sun who writes about games in any capacity. While initially that may seem like a good idea—I see you writing comments like "Isn’t that what you guys do?!"—writers are...
Wargame AirLand Battle: Playable Now, New Screenshots of New Battlefields
New screenshots of some of the new Wargame AirLand Battle battlefields and, oh yeah, you can play it now and get a sweet discount if you own European Escalation. Wargame AirLand Battle: The New Battlefields In Screenshots, Playable Immediately Wargame AirLand Battle,...
PAX East: Not Entirely Useless Tips for Indie Devs
First, a PAX Poem 'Twas the night before PAX East and somewhere on a plane Some germs were a-spreading, and no one could name The one who would kickstart this year's conference plague Something something, not much rhymes with plague. Now that we've gotten that out of...
Evolve PR Invading PAX East and GDC
Oh boy... whoever decided that two of the industry's biggest trade shows should be within a week of each other needs a serious talking-to. Regardless, Evolve PR will be at PAX East and GDC, and more importantly, our clients will be there. This is a great chance to see...
Making a Case for Video Game Previews
I guess you could say it's a pretty rough time to be in video game PR. Our relationships with press have come under scrutiny, the media landscape has changed dramatically in a short period of time, and -- most recently -- the very concept of pre-release PR in games...
PR Pro Tips: An Indie Guide to Kickstarter PR
Troy Goodfellow assisted me with this article. Special thanks to American McGee, Jon Shafer, Sophia Tong, Adam Smith, and Jason Wilson for their comments and insight. We consulted with some of our clients and talked to members of the press for some advice on...
Setting Media Up For Slaughter: Lessons from a Multiplayer Event
The annual Paradox Convention was held in Reykjavik, Iceland from January 27 to February 2, 2013. This is a large event where the Swedish publisher/developer and Evolve client Paradox Interactive welcomes media and sales reps to see what is coming up from their...
PR Pro Tips: Avoiding the Vapor Problem
As Wired pointed out a few days ago, we in the gaming industry have a bit of a problem with our vaporware. While there are a number of reasons for announcing early--ranging from building hype to selling preorders to reassuring skittish investors--the net effect of all...
PR Embetterment Campaign: The Simultaneous Wonder and Folly of the Press Release
Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less... and to help other PR reps suck less. We're releasing our findings in a series of posts...
I’m Adopting the War Z Method of Developing Feature Lists
Okay, so normally I do everything I can to avoid criticizing someone's PR efforts. Who am I to say that the way you've learned to do something is wrong? Well, in this case, I want to give a bit of advice to the fine folks at Hammerpoint: please, guys, stop talking! If...
Indie Game Devs (and Media!): Help Us Improve Indie-Game PR
If you follow me on Twitter or read this blog, you probably know that we're trying to develop some PR services that will help indie devs get the word out about their games without breaking the bank. We've been working with a few indies behind the scenes to help us...
PR Embetterment Campaign: Games Media’s Biggest PR Pet Peeves, Part 2
Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less... and to help other PR reps suck less. Now that I've err.... forced myself to actually...
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