The Evolve Blog
PR Pro Tips: The Care And Feeding of Mobile PR
With the mobile space red hot and everyone seeing the virtues of mobile development--small teams, small budgets, and fast turnaround--we're having more and more people come to us looking for PR support for their mobile titles. However, PR in the mobile space is...
Blendoku Developers’ Novel Approach to Adding Colorblind Support to a Game About Colors
This is a guest post from Lonely Few's Rod Green. Go to https://blendoku.com to grab this game -- it's free -- for iOS or Android. Colorblindness affects a large number of people and to varying degrees and we got a LOT of people saying "Blendoku is a great game but...
So… Sunday may be a good day to send out video game news.
Yeah. I said it. After years of "certainty" that weekends are, like, totally stupid when it comes to sending out game news, I may have to eat a bit of tasty, tasty crow. Yesterday (Sunday), because of a fortuitous tempest of convenience -- I was awake early, my wife...
A Focus on Quality: Does It Make For Better PR?
We spend way too much time in our team Skype chats talking about how to do a better job of... umm... our jobs. Granted, much of it is brought on by my own anxiety about the gradual death of PR as a profession, as well as an unfortunate rebellious streak that drives me...
PR Pro Tips: Targeting and Pitching Your Game to Media
One of the first mistakes developers make when handling their own PR is emailing everyone under the sun who writes about games in any capacity. While initially that may seem like a good idea—I see you writing comments like "Isn’t that what you guys do?!"—writers are...
Wargame AirLand Battle: Playable Now, New Screenshots of New Battlefields
New screenshots of some of the new Wargame AirLand Battle battlefields and, oh yeah, you can play it now and get a sweet discount if you own European Escalation. Wargame AirLand Battle: The New Battlefields In Screenshots, Playable Immediately Wargame AirLand Battle,...
PAX East: Not Entirely Useless Tips for Indie Devs
First, a PAX Poem 'Twas the night before PAX East and somewhere on a plane Some germs were a-spreading, and no one could name The one who would kickstart this year's conference plague Something something, not much rhymes with plague. Now that we've gotten that out of...
Evolve PR Invading PAX East and GDC
Oh boy... whoever decided that two of the industry's biggest trade shows should be within a week of each other needs a serious talking-to. Regardless, Evolve PR will be at PAX East and GDC, and more importantly, our clients will be there. This is a great chance to see...
Making a Case for Video Game Previews
I guess you could say it's a pretty rough time to be in video game PR. Our relationships with press have come under scrutiny, the media landscape has changed dramatically in a short period of time, and -- most recently -- the very concept of pre-release PR in games...
PR Pro Tips: An Indie Guide to Kickstarter PR
Troy Goodfellow assisted me with this article. Special thanks to American McGee, Jon Shafer, Sophia Tong, Adam Smith, and Jason Wilson for their comments and insight. We consulted with some of our clients and talked to members of the press for some advice on...
Setting Media Up For Slaughter: Lessons from a Multiplayer Event
The annual Paradox Convention was held in Reykjavik, Iceland from January 27 to February 2, 2013. This is a large event where the Swedish publisher/developer and Evolve client Paradox Interactive welcomes media and sales reps to see what is coming up from their...
PR Pro Tips: Avoiding the Vapor Problem
As Wired pointed out a few days ago, we in the gaming industry have a bit of a problem with our vaporware. While there are a number of reasons for announcing early--ranging from building hype to selling preorders to reassuring skittish investors--the net effect of all...
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!
