The Evolve Blog
PR Embetterment Campaign: Games Media’s Biggest PR Pet Peeves, Part 1
Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less... and to help other PR reps suck less. Now that I've err.... forced myself to actually...
Affordable Video Game Trailer Production… Yeah, We Do That Now, Too
Over the past few months we've been spending a rather ridiculous amount of time trying to figure out how we can further improve our business and better help developers around the world get the word out about their games. You see... we really do want to be the go-to...
Game Developer or Publisher? Need PR? Going to E3? Meet with us!
About 66.67% of the Evolve team will be heading to E3 next week (Shannon gets to hang out at home on what could only be described as "vacation"), and we're looking to meet with promising (or established) game developers and publishers who might want a bit of help on...
Inside PR – The Mass Effect 3 Ending
It's not uncommon for people to have absolutely no clue what PR reps do. I thought that it might be informative and mildly entertaining to talk about what happens behind the scenes by looking at industry news from a PR perspective. Today's Inside PR takes a look at...
Help us kick the crap out of crappy PR.
This morning I shot out a questionnaire to everyone registered on our media list (not on there? Have you completely ignored my repeated pleas?!), as we continue our efforts to improve PR in an industry that has gone a bit stagnant (on the PR/marketing front... the...
Evolve Roundtable: Looking Ahead to 2012
We like prognosticating as much as anyone does and 2012 is either going to be a big year or the demise of us all as the Mayan prophecy comes true. No one at Evolve took the Mayan option, so here's what we're looking forward to in the new year. Tom Ohle, Director 2012...
For Your Consideration – End-of-Year Awards
Aight people. It's that time of year when "wtf?!?" and "what were they smoking?" become standard questions among fanboy gamers around the world. It's awards season! In hopes of avoiding situations where deserving games are entirely overlooked in end-of-year-awards...
Announcing Hard Reset, a Case Study in Shortened PR Campaigns
We teased it two weeks ago, and now it's finally a real thing: Flying Wild Hog's debut title, Hard Reset, has been announced via an exclusive with PCGamer.com, and there's a nice interviewy-type thing over at Beefjack.com for those interested in a bit more info. Hit...
We’re hiring. You’re excited.
We need help! Not mental, emotional or financial help... no, we need more people to do PR! If you want to help promote some awesome games with fantastic clients, hit our Jobs page and take a look at two positions we want to fill!
The True Cost of Selling Your Soul
I applied for this job, but I can honestly say that it is not a position that I actively sought. Like many of my former colleagues in games journalism who've moved on, personal and financial pressures pushed me out and I applied to Evolve almost on a whim. I was...
How to Get Media Coverage For Your Game
We get a lot of emails from people who want some advice about video game PR. Here's a tip: hire us, you cheap jerk! Sorry, sorry... it's Monday, and I may be a bit cranky. Admittedly, we do like getting paid to dispense advice, but I guess there's some value in...
Rating Descriptor Showdown: Witcher 2 vs. L.A. Noire
On May 17 I'm going to be going totally crazy, because not only will I be busy with The Witcher 2 launch, but I'll be trying to focus on work instead of L.A. Noire, which is also supposed to come out that day. Now, both games should be awesome and garner wonderful...
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!
