The Evolve Blog
We’re hiring. You’re excited.
We need help! Not mental, emotional or financial help... no, we need more people to do PR! If you want to help promote some awesome games with fantastic clients, hit our Jobs page and take a look at two positions we want to fill!
The True Cost of Selling Your Soul
I applied for this job, but I can honestly say that it is not a position that I actively sought. Like many of my former colleagues in games journalism who've moved on, personal and financial pressures pushed me out and I applied to Evolve almost on a whim. I was...
How to Get Media Coverage For Your Game
We get a lot of emails from people who want some advice about video game PR. Here's a tip: hire us, you cheap jerk! Sorry, sorry... it's Monday, and I may be a bit cranky. Admittedly, we do like getting paid to dispense advice, but I guess there's some value in...
Rating Descriptor Showdown: Witcher 2 vs. L.A. Noire
On May 17 I'm going to be going totally crazy, because not only will I be busy with The Witcher 2 launch, but I'll be trying to focus on work instead of L.A. Noire, which is also supposed to come out that day. Now, both games should be awesome and garner wonderful...
The Case of the Great Game Nobody Saw
The games industry is a massive beast that churns out billions of dollars in revenue each year, much of which is generated by big-budget titles that become torchbearers for the medium itself: Call of Duty, World of Warcraft, Mass Effect and so on. These games exude...
Blast From the Past: Dungeon Siege Live-Action Promo Vids
Was just reminiscing about the good ol' days, when social media didn't really exist and I was really just getting started in the freelance PR biz. Went ahead and tracked down some videos we put together to promote Dungeon Siege: Throne of Agony for PSP. Yes, this was...
11 bit studios landing Anomaly: Warzone Earth previews
We took the 11 bit studios team out to meet with press and show off their ridiculously addictive and gorgeous reverse tower defense-style game, Anomaly: Warzone Earth. The game's coming out in early 2011 on PC, iPhone, iPad and... who knows, maybe something else....
We’re hiring a video game PR rep! Again! (Updated)
So that last guy I hired went off and started working at Gearbox Software. I seem to be training some new breed of super-PR/community-management types. While I guess I could have a future in creating these superpublicists, I should probably just stick to hiring...
Evolve is hiring an intern.
It's been over a month since my last update, and this one's not exactly going to be filled with insight, commentary or anything resembling something that is not a job posting. (If you write like I just wrote, you're officially out of the running). I'm overworked --...
The Good Publicist
You'll have to pardon me if I go off on a few tangents here. This whole thing was sparked by some lovely chats I had with some other PR folk last night. Here I sit, perched high above the streets of San Francisco in a swank Japanese theme hotel that I couldn't...
Off to GDC I go! Tomorrow.
Keeping with the tradition of highly frequent blog updates, here's another highly frequent blog update! I'm heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those who would...
Engadget drops the hammer on superidiots
Okay, so yesterday a pillar of the tech blogosphere/websiteosphere (I don’t even know what to call websites these days anymore, since most of them are blog-like), Engadget, shut down comments on its stories. As explained to VentureBeat by Editor-in-Chief, Joshua Topolsky, the decision was made because of a recent shift in the tone of comments, spurred largely by an influx of new visitors who found their way to the site because of the iPad unveiling. Now, apart from concluding that the iPad is an inherently evil device created to brainwash hipsters the world over, I’m forced to think about whether shutting these abusive commenters out entirely is really the right decision for Engadget.
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