by Christian Laventure, Christophe Garlaschi | Aug 30, 2022 | Marketing
In April 2021, Steam launched their UTM (urchin tracking module) analytics feature into open beta. This provided further data to developers to measure the effectiveness of their marketing efforts on the platform. A valuable part of what we do as an Insights team...
by Christian Laventure, Vanessa Tolentino | May 10, 2022 | Free Templates, Marketing, Media and Content Creator Guides
[EASY TO USE TEMPLATE PROVIDED] You are a dedicated indie team attempting to market your game to the vast sea of media outlets and content creators. This can definitely be overwhelming, but there are ways to organize your pitching to increase your chances of getting...
by Victoria Alberto | Jul 27, 2021 | Marketing, PR, PR Pro Tips
[FOR INDIE GAME DEVELOPERS] You might be thinking you’re about to read a sales pitch trying to convince you to buy into an expensive PR service to promote your game. That is not this article. In fact, if you are trying to make up your mind about whether to even hire a...
by Charles Singletary Jr. | Feb 3, 2021 | Marketing, Press Kits
There are many uncontrollable variables when it comes to how your game will be received via marketing and promotion. One thing you do control, however, is the press kit and its contents. This allows you to make sure that you’re putting your best foot forward. First...
by Steph H | Oct 8, 2020 | Marketing, Social Media
Ahhhhhh community managers. It often feels like we’re spinning a hundred different plates at one time, so when the pressure is on it’s easy to miss something small. We’re only human after all. It’s something I have witnessed time and time again when working with...
by Astrid Rosemarin | Sep 9, 2020 | Marketing, Personal Story, Staff insights, Total BS
Something I appreciate about Evolve is the level of transparency we as staff have into the goings on of the company. One such example is the internal evaluation process for feedbacking if we are interested in working on any number of the projects that come by our...
