by Brian Rowe | Oct 7, 2014 | PR Pro Tips
Move over piracy. Code scamming is the season’s hottest trend in video game fraud. In a recent blog post for Gamasutra, Leszek Lisowski of Wastelands Interactive (Worlds of Magic) talked about his encounters with people posing as prominent YouTubers and...
by Shannon Drake | Aug 7, 2013 | PR Pro Tips
To establish my tradeshow bona fides, just know that there was a point where I’d regularly get lost in my apartment because I spent so much time on the show circuit that I didn’t know the layout of the place I lived. Much of this advice is based on actual...
by Shannon Drake | Jul 10, 2013 | PR Pro Tips
With the mobile space red hot and everyone seeing the virtues of mobile development–small teams, small budgets, and fast turnaround–we’re having more and more people come to us looking for PR support for their mobile titles. However, PR in the mobile...
by Tom Ohle | Jun 24, 2013 | PR, PR Pro Tips
Yeah. I said it. After years of “certainty” that weekends are, like, totally stupid when it comes to sending out game news, I may have to eat a bit of tasty, tasty crow. Yesterday (Sunday), because of a fortuitous tempest of convenience — I was awake...
by Tom Ohle | May 13, 2013 | PR, PR Pro Tips
We spend way too much time in our team Skype chats talking about how to do a better job of… umm… our jobs. Granted, much of it is brought on by my own anxiety about the gradual death of PR as a profession, as well as an unfortunate rebellious streak that...
by Shannon Drake | May 10, 2013 | PR Pro Tips
One of the first mistakes developers make when handling their own PR is emailing everyone under the sun who writes about games in any capacity. While initially that may seem like a good idea—I see you writing comments like “Isn’t that what you guys...
