by Tom Ohle | Oct 27, 2009 | PR, PR Pro Tips
Ah, what a great vacation that was. So relaxing. I can still hear the sounds of the waves crashing on the white, sandy beach, tropical birds singing their alluring songs in the lush forest behind me. I really meant to update the blog from my cabana, but the resort was...
by Tom Ohle | Oct 7, 2009 | PR, PR Pro Tips
It’s time for another entertaining installment of PR Shorts, our highly informative — if somewhat basic and embarrassingly infrequent — look at a particular aspect of this job we do. Today I’ll discuss the daunting task of pitching a...
by Tom Ohle | Sep 25, 2009 | PR, PR Pro Tips
For years, big-name PR agencies — and sadly, most game publishers, movie studios, record labels, plywood manufacturers, etc. — have focused most or all of their publicity and marketing efforts on scoring the big kahuna: coverage, big or small, in top-tier...
by Tom Ohle | Sep 9, 2009 | PR, PR Pro Tips
I’m going to try to put together a series of brief posts about PR practices, and thanks to my current diet of cold medication and coffee the best name I could come up with is PR Shorts. I know that sounds like a pair of cut-off jeans that will never give you a...
by Tom Ohle | Aug 22, 2009 | PR, PR Pro Tips
“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I...
by Staff | May 10, 2009 | PR, PR Pro Tips
Check out Part 1 if you haven’t yet. It’s full of sharp insight into this whole social media thing and how it’s changed the way companies interact with consumers. But the fun doesn’t end there, oh no. Three more luminaries have tossed their...
