by Tom Ohle | Aug 22, 2009 | PR, PR Pro Tips
“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I...
by Tom Ohle | Aug 20, 2009 | PR
How about a little quickie on branding? Dragon Age: Origins (not sure why Dragon Age didn’t work out on its own) and Guild Wars 2 are two fairly highly anticipated entries in the fantasy-RPG space. So how could they possibly end up with such similar branding? I...
by Tom Ohle | Aug 20, 2009 | PR
The six of you following my every move were certainly led to believe that today’s update would be about PR’s influence over review scores and media coverage. I’m so very sneaky. That update is still coming — possibly blowing away all...
by Tom Ohle | Aug 13, 2009 | PR
Frustration is a natural byproduct of a modern life — for a lot of us human existence in the 21st century is just an endless, stressful race to the top, and we’re bound to slip over the edge into complete batshit insanity once in a while. With so much...
by Tom Ohle | Aug 12, 2009 | PR, Total BS
Two months after his last performance the handsome stranger returned to center stage to share more enthralling stories about his highly enviable career. The audience erupted in excitement, tossing a seemingly endless cascade of roses at the unheralded hero and...
by Tom Ohle | Jun 3, 2009 | PR
Everybody who’s anybody in the games industry — me being the most obvious exception — is at E3 in LA this week, shoveling their wares or having wares shoveled into them. As hoped, a lot of companies saved some big announcements and content for the...
