I’m not an ass… just a little behind.

Two months after his last performance the handsome stranger returned to center stage to share more enthralling stories about his highly enviable career. The audience erupted in excitement, tossing a seemingly endless cascade of roses at the unheralded hero and...

E3 Trailer-Go-Round Part 1

Everybody who’s anybody in the games industry — me being the most obvious exception — is at E3 in LA this week, shoveling their wares or having wares shoveled into them. As hoped, a lot of companies saved some big announcements and content for the...

The evolution of PR and Gaming

Some observations on the evolution of PR over the course of the past 12 years. – Thank goodness for electronic image acceptance. Slides were a real bitch to have to deal with for everyone involved. This is probably the biggest step that’s been made in recent...

Monkeys and PR

Is PR so simple a monkey could do it? Futurama’s Gunther surely could, Clyde (I know he’s an orangutan) could probably get press for anything, beyond that, probably only a handful of other monkeys come to mind. What does that mean for our profession? Well, thanks to...

McDonald’s McLaunches McCafe… can it McSucceed?

So today the mighty M is launching its McCafé brand in the US (I don’t know if I’ll get a chance to savor the flavors up here in Canada), bringing “quality espresso-based coffee” to its restaurants nationwide. They’re trying to take a...