The evolution of PR and Gaming

Some observations on the evolution of PR over the course of the past 12 years. – Thank goodness for electronic image acceptance. Slides were a real bitch to have to deal with for everyone involved. This is probably the biggest step that’s been made in recent...

Monkeys and PR

Is PR so simple a monkey could do it? Futurama’s Gunther surely could, Clyde (I know he’s an orangutan) could probably get press for anything, beyond that, probably only a handful of other monkeys come to mind. What does that mean for our profession? Well, thanks to...

McDonald’s McLaunches McCafe… can it McSucceed?

So today the mighty M is launching its McCafé brand in the US (I don’t know if I’ll get a chance to savor the flavors up here in Canada), bringing “quality espresso-based coffee” to its restaurants nationwide. They’re trying to take a...

What do you want from me?!

I’d like to make sure that this lil ol’ blog is useful not only to us as a vehicle of shameless self-promotion, but to you readers as a source of information. So… what the hell do you want from us? I’d like to get your feedback on the types of...