What do you want from me?!

I’d like to make sure that this lil ol’ blog is useful not only to us as a vehicle of shameless self-promotion, but to you readers as a source of information. So… what the hell do you want from us? I’d like to get your feedback on the types of...

The Value of a Good PR Junket

In light of Tom Ohle’s fine new blog, I started thinking about the value of the PR junket, of which I have attended several thousand. One must wonder, is there any value in the PR junket? The three-day trip to Europe? The two-day soiree in Mexico? Are video game...

Games PR Ain’t All Fun and… well… Games

Before we all get too deep into the details and theories of PR and marketing, I wanted to thank Tom for setting all this up.  He’s got a nice group of PR, marketing and media people involved here – many of whom I’ve worked with before in some...

Twitter retains customers like I retain water… not well.

Nonsensical headlines aside, I thought this piece by Abbey Klaassen over at Ad Age was an interesting read. She notes: While those numbers are important, the breathless reports have not accounted for what people do after they sign up for a Twitter account. Creating a...