by Staff | Apr 29, 2009 | PR
In light of Tom Ohle’s fine new blog, I started thinking about the value of the PR junket, of which I have attended several thousand. One must wonder, is there any value in the PR junket? The three-day trip to Europe? The two-day soiree in Mexico? Are video game...
by Tom Ohle | Apr 29, 2009 | PR
Arrr! Piracy is a big issue in the video game and entertainment industries — we all know that. A lot of companies take the totalitarian approach and oppress users with ridiculous DRM. Others try to add value to legitimate purchases. And others, like Zeno Clash...
by Staff | Apr 29, 2009 | PR
Before we all get too deep into the details and theories of PR and marketing, I wanted to thank Tom for setting all this up. He’s got a nice group of PR, marketing and media people involved here – many of whom I’ve worked with before in some...
by Tom Ohle | Apr 29, 2009 | PR
Nonsensical headlines aside, I thought this piece by Abbey Klaassen over at Ad Age was an interesting read. She notes: While those numbers are important, the breathless reports have not accounted for what people do after they sign up for a Twitter account. Creating a...
by Staff | Apr 28, 2009 | PR
Welcome to the future of public relations: Despite the dizzying array of tools (Facebook, Twitter, a mysteriously-timed sudden resurgence of interest in booth babes, etc.) now at our disposal, the basics still look much the same as they did yesterday. Or rather, they...
by Staff | Apr 28, 2009 | PR
I get it, social networks are all the rage (see my roundtable post coming soon.) But as with all formal business, why would you leave something to chance? With the unreliability of the ever-growing Twitter, is it really fair to assume that I’m going to get your...
