by Ryan Blanchard | Oct 18, 2017 | PR, PR Pro Tips
When should you consider bringing PR in on a gaming project? It’s the age-old question and one that doesn’t necessarily present a single, clear answer. Should you bring in support at an early stage to get your pixelated ducks in a row, or is the real benefit of PR...
by Carly Shields | Oct 4, 2017 | News, PR, PR Pro Tips
What I want to tackle today is the process of turning a rejection into a positive experience that will help you going forward. While we’re going to use the example of video game review codes throughout this post, the following principles of social interaction can be...
by Matt Broitman | Aug 2, 2017 | Media and Content Creator Guides, PR, PR Pro Tips
Something we find ourselves doing with alarming frequency here at Evolve PR is explaining different terms to people. Admittedly every industry has its own lexicon, and we work with all sorts of bright young devs, journalists, and content creators who are still picking...
by Carly Shields | Jul 19, 2017 | PR, PR Pro Tips, Press Kits
So, you’re ready to start sharing art from your game. Great! Images, especially shared through social media, are one of the fastest ways to spur organic growth and awareness. That said, there is a right way and a wrong way to display your beautifully crafted models...
by Matt Broitman | Jul 5, 2017 | Events, PR, PR Pro Tips
Convention season is an unruly beast, and even with years of experience under our collective belts here at Evolve PR, events are always something of a hassle: is it worth our time to chase after appointments with media, streamers, and YouTubers? Should we focus our...
by Tom Ohle | Jan 7, 2014 | PR
Let’s face it: video game marketing hasn’t always been the best. We have to get people excited about products that are half-finished (or just a twinkle in the designer’s eye); we have to deal with development delays that throw our well-planned...