by Tom Ohle | May 13, 2013 | PR, PR Pro Tips
We spend way too much time in our team Skype chats talking about how to do a better job of… umm… our jobs. Granted, much of it is brought on by my own anxiety about the gradual death of PR as a profession, as well as an unfortunate rebellious streak that...
by Shannon Drake | Apr 25, 2013 | PR
New screenshots of some of the new Wargame AirLand Battle battlefields and, oh yeah, you can play it now and get a sweet discount if you own European Escalation. Wargame AirLand Battle: The New Battlefields In Screenshots, Playable Immediately Wargame AirLand Battle,...
by Tom Ohle | Mar 15, 2013 | PR
Oh boy… whoever decided that two of the industry’s biggest trade shows should be within a week of each other needs a serious talking-to. Regardless, Evolve PR will be at PAX East and GDC, and more importantly, our clients will be there. This is a great...
by Shannon Drake | Jan 28, 2013 | PR, PR Pro Tips
As Wired pointed out a few days ago, we in the gaming industry have a bit of a problem with our vaporware. While there are a number of reasons for announcing early–ranging from building hype to selling preorders to reassuring skittish investors–the net...
by Tom Ohle | Jan 25, 2013 | PR, PR Pro Tips
Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. We’re releasing our findings in a series...
by Tom Ohle | Dec 19, 2012 | PR
Okay, so normally I do everything I can to avoid criticizing someone’s PR efforts. Who am I to say that the way you’ve learned to do something is wrong? Well, in this case, I want to give a bit of advice to the fine folks at Hammerpoint: please, guys, stop...
