by Troy Goodfellow | Jun 28, 2011 | PR
I applied for this job, but I can honestly say that it is not a position that I actively sought. Like many of my former colleagues in games journalism who’ve moved on, personal and financial pressures pushed me out and I applied to Evolve almost on a whim. I was...
by Tom Ohle | May 16, 2011 | PR, PR Pro Tips
We get a lot of emails from people who want some advice about video game PR. Here’s a tip: hire us, you cheap jerk! Sorry, sorry… it’s Monday, and I may be a bit cranky. Admittedly, we do like getting paid to dispense advice, but I guess...
by Tom Ohle | Apr 19, 2011 | PR, PR Pro Tips
The games industry is a massive beast that churns out billions of dollars in revenue each year, much of which is generated by big-budget titles that become torchbearers for the medium itself: Call of Duty, World of Warcraft, Mass Effect and so on. These games exude...
by Tom Ohle | Mar 22, 2011 | PR, Total BS
Was just reminiscing about the good ol’ days, when social media didn’t really exist and I was really just getting started in the freelance PR biz. Went ahead and tracked down some videos we put together to promote Dungeon Siege: Throne of Agony for PSP....
by Tom Ohle | Nov 25, 2010 | News, PR
We took the 11 bit studios team out to meet with press and show off their ridiculously addictive and gorgeous reverse tower defense-style game, Anomaly: Warzone Earth. The game’s coming out in early 2011 on PC, iPhone, iPad and… who knows, maybe something...
by Tom Ohle | Nov 25, 2010 | PR
So that last guy I hired went off and started working at Gearbox Software. I seem to be training some new breed of super-PR/community-management types. While I guess I could have a future in creating these superpublicists, I should probably just stick to hiring...