by Tom Ohle | Sep 9, 2009 | PR, PR Pro Tips
I’m going to try to put together a series of brief posts about PR practices, and thanks to my current diet of cold medication and coffee the best name I could come up with is PR Shorts. I know that sounds like a pair of cut-off jeans that will never give you a...
by Tom Ohle | Aug 24, 2009 | PR
Here’s a bit of deception to kick off your Monday (though the story was posted on Saturday, and it’s already evening today… so if your day is just kicking off… lay off the booze, buddy): MobileCrunch has tossed up a rather intriguing article...
by Tom Ohle | Aug 22, 2009 | PR, PR Pro Tips
“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I...
by Tom Ohle | Aug 20, 2009 | PR
How about a little quickie on branding? Dragon Age: Origins (not sure why Dragon Age didn’t work out on its own) and Guild Wars 2 are two fairly highly anticipated entries in the fantasy-RPG space. So how could they possibly end up with such similar branding? I...
by Tom Ohle | Aug 20, 2009 | PR
The six of you following my every move were certainly led to believe that today’s update would be about PR’s influence over review scores and media coverage. I’m so very sneaky. That update is still coming — possibly blowing away all...
by Tom Ohle | Aug 13, 2009 | PR
Frustration is a natural byproduct of a modern life — for a lot of us human existence in the 21st century is just an endless, stressful race to the top, and we’re bound to slip over the edge into complete batshit insanity once in a while. With so much...
